Did you know that companies with a digital marketing strategy are 5X more likely to make faster decisions than their competitors?
This statistic is mind-blowing, especially when 80% of businesses have reported higher profits!
When businesses don’t have a solid strategy in place, they’ll mindlessly post ads, and random blogs will be lost in the void.
Success isn’t about chasing the latest trends, but by investing in digital marketing components smartly.
This blog won’t just act as your checklist, but as your blueprint for turning all your digital efforts into measurable outcomes.
The Strategic Imperative: Structuring Your Digital Plan
Having a digital marketing strategy is like your compass, it tells you where you’re headed. It helps you in gaining clarity and achieving goals faster than your competitors.
If you start by doing market research and understand your customers, you’ll know exactly what they want and what you can do differently.
Similarly, if you decide to partner with a digital marketing company, they’ll do the homework for you and help you to reach your goal. Because without a proper alignment, even the flashiest campaign will fall flat.
So, why risk it? Read about the top 5 components you shouldn’t skip.
Foundational Pillars for Digital Marketing Components
1) Search Engine Optimization (SEO): Gaining Organic Leads
SEO services aren’t just about finding the right keywords, but more about credibility. 93% of purchases begin with an online search; which means that your service should have high visibility to gain more sales.
One of the easiest ways to rank on the 1st page of a search engine is to fix any technical glitches your website may have. Search engines like Google love websites that load fast.
Ensure that your website is mobile friendly because 63% of consumers prefer to find information about brands and products on mobile devices.
2) Pay Per Click (PPC) Advertising: Accelerating Reach
PPC services help in delivering instant results and can be used alongside SEO services. Additionally, PPC traffic helps businesses gain brand awareness by 80%!
This can help in different ways –
- Encourage users to engage with your brand
- Help you target specific audiences
- Help you control your budget
This is especially useful if you’re launching a new product or you’re entering a new market. Nonetheless, if used strategically it can help you bid on high-ranking keywords that your competitors may overlook.
3) Content Marketing: Establishing Authority
Companies with active blogs received 67% more leads than those without it. Content marketing doesn’t necessarily have to be about blogs, it could include –
- Case Studies
- Whitepapers
- Webinars
- LinkedIn articles
Content will always remain king and the driving force behind your digital marketing strategy. If you collaborate with a digital marketing company, they’ll help you in creating highly engaging CTAs and ensure your work stays relevant.
Even when your customers are looking for answers at 2am!
4) Social Media Marketing: Making Conversations, Not Just Broadcast
Social media continues to rank the highest marketing channel for ROI. Over 73% of consumers will learn about a new product or service through a short form video posted online.
Consumers love it when brands use their own unique voice to advertise their services and can help you in several ways such as –
- Personally connect with your audience through texts
- Monitor customer conversations through social listening
- Run highly targeted ads with the help of PPC services
Maximize your social media effectiveness by spotting the pain points your customers face. Remember, this will help you build trust and become one of your greatest digital marketing components.
5) Email Marketing: The Unsung Hero
Another component that can help you earn a high ROI is email marketing. You’ll be able to see who all are interested in your services.
Email marketing allows you to follow up with potential customers and send them information about your products or services.
Additionally, this helps you in segmenting your customers based on their preferences and demographics.
The best part of email marketing is that it allows you to personalize the email, which can result in a higher open click through rate.
Bonus: Marketing Analytics
Apart from the 5 digital marketing components listed above, also consider making analytics a part of your strategy.
Marketing analytics gives you an overview of the leads and revenue you’re generating. By keeping an eye out on your KPIs like conversion rates, you can make changes in your digital marketing strategy.
Conclusion: Build A Strategy That Sells While You Sleep
Having a structured digital marketing strategy in the 21st century will never go out of style. By using digital marketing components wisely, it will help gain an edge over your competitors.
Managing all these components might be overwhelming, especially if you don’t have a dedicated team. Fortunately, you can consider partnering with a reputable digital marketing company like OrangeMantra.
They have 24 years of experience and have helped big brands thrive in the digital realm. They’ve got an expert team to handle everything. Connect with them today to learn more.
And remember: Random posts don’t pay the bill, a strategy does.
