Turkey Automotive Market Size, Share, Industry Trends, Growth and Report 2025-2033

Turkey Automotive Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 26.9 Billion

Market Forecast in 2033: USD 43.2 Billion

Market Growth Rate (2025-33): 4.85%

The Turkey automotive market size reached USD 26.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 43.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.85% during 2025-2033​. The market is experiencing significant growth mainly driven by robust domestic demand, strategic location and strong manufacturing capabilities. Government incentives, growing middle class population base and increased foreign investment further drive the market growth, positioning Turkey as a pivotal hub in the global automotive industry.

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Turkey Automotive Market is undergoing a major shift, largely driven by the accelerating push toward electric vehicles (EVs), which is reshaping how future demand is expected to evolve. The government’s proactive stance, especially through the Electric Motor Vehicles and Charging Infrastructure Strategy and Roadmap, is playing a key role by offering incentives like tax reductions and support within Technology Development Zones to encourage local EV production. Homegrown EV brand TOGG has made a strong mark, delivering over 28,000 vehicles since early 2023 and starting to expand internationally. Meanwhile, global carmakers are introducing new EV models into the Turkish market, providing consumers with more options. But to ensure long-term growth, it’s essential to invest in widespread charging infrastructure beyond just big cities. There’s a national goal to install over 10,000 public charging stations by the end of 2024. Addressing range anxiety and bringing down battery costs are also crucial, with local battery production expected to cut prices by up to 30% per vehicle. This will not only make EVs more affordable but also boost Turkey’s role as a regional EV hub. Consumer incentives like reduced Special Consumption Tax (SCT) for EVs remain key in encouraging mass adoption.

Another major force shaping Turkey’s automotive future is the country’s strategic move toward stronger local supply chains and a broader export footprint. The automotive sector is a backbone of the economy, contributing over 10% to GDP and accounting for nearly 80% of the country’s manufacturing exports. To reduce its reliance on imports, especially for high-tech EV and internal combustion engine components, Turkey is pushing manufacturers to increase the share of locally sourced parts—well beyond the current average of 55–60% for some vehicles. This approach not only strengthens resilience against global disruptions but also boosts the competitiveness of Turkish-made vehicles in global markets. Automakers and suppliers are now eyeing opportunities beyond the European Union, which has traditionally taken in about 75% of Turkey’s auto exports. Markets in the Middle East, North Africa, Central Asia, and the UK are becoming new growth frontiers. Turkey’s skilled labor force and strategic location at the crossroads of Europe and Asia make it an attractive nearshoring option for European carmakers. The success of this export-driven model will depend on how effectively Turkey positions itself as a reliable source of advanced, high-quality vehicles and components.

Consumer expectations in Turkey are evolving fast, and this is having a clear impact on how people buy and use vehicles. Today’s car buyers are looking for more than just transportation—they want personalized features, smart connectivity, and a seamless digital experience. Whether it’s driver-assistance systems, smartphone syncing, or over-the-air updates, these features are becoming standard demands, even in lower-priced models. At the same time, new mobility services such as car-sharing and vehicle subscription plans are slowly gaining traction, especially in big cities like Istanbul and Ankara. Younger consumers are leading this shift, showing more interest in flexible access to cars rather than full ownership. Meanwhile, the second-hand vehicle market continues to thrive, outpacing new car sales due to affordability concerns. This trend reflects both economic realities and a broader preference for value-driven choices. With high inflation and rising borrowing costs, attractive financing options and affordable pricing will remain essential in driving future growth. As the market matures, automakers who can balance traditional ownership with innovative mobility solutions and digital features will be best placed to meet the needs of Turkey’s changing consumer landscape.

Turkey Automotive Market Industry Segmentation:

Type Insights:

• Passenger Vehicles
• Commercial Vehicles
• Two Wheelers

Propulsion Type Insights:

• Gasoline
• Diesel
• Electric
• Others

Sales Channel Insights:

• Dealerships
• Online Sales
• Direct Sales
• Others

Regional Insights: 

• Marmara
• Central Anatolia 
• Mediterranean 
• Aegean 
• Southeastern Anatolia 
• Blacksea 
• Eastern Anatolia

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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