The global hummus market reached USD 4.4 billion in 2024 and is projected to double to USD 8.8 billion by 2033, expanding at a robust CAGR of 7.89%. Driven by rising health awareness, increased consumer preference for plant-based proteins, and the versatility of hummus in dips, spreads, and snacks, the market is benefiting from clean‑label trends and growing innovation in flavors and packaging.
STUDY ASSUMPTION YEARS
- BASE YEAR: 2024
- HISTORICAL YEAR: 2019–2024
- FORECAST YEAR: 2025–2033
HUMMUS MARKET KEY TAKEAWAYS
- Significant growth: The global hummus market size is projected to grow from USD 4.4 billion in 2024 to USD 8.8 billion by 2033, at a CAGR of 7.89%.
- Health trends: Rising health concerns and demand for plant-based protein are key growth drivers.
- Flavor innovation: Increasing popularity of Mediterranean and global flavors, with new varieties like edamame, garlic, black, lentil, white, and others.
- Packaging expansion: Growth in tubs/cups, jars/bottles, and other packaging types boosts convenience and shelf appeal.
- Distribution shift: Supermarkets/hypermarkets, convenience stores, online channels, and others are fueling wider availability.
- Regional dominance: North America leads the market, driven by rising awareness of hummus benefits and growing demand.
- Clean‑label focus: Consumers increasingly seek no‑additive, allergen‑free, clean‑label hummus options.
MARKET GROWTH FACTORS
- Rising Demand for Healthy and Plant-Based Foods
The hummus market is growing due to increasing consumer preference for healthy, plant-based, and protein-rich diets. Made primarily from chickpeas, tahini (sesame paste), olive oil, and lemon, hummus offers a nutrient-dense, vegan-friendly option. Its feedstock – chickpeas – provides high fiber, protein, and vitamins, making it ideal for health-conscious consumers. Hummus is widely used as a dip, spread, and ingredient in salads and sandwiches. The global shift toward balanced diets, coupled with awareness of natural and clean-label products, continues to drive the popularity of hummus across both retail and foodservice channels.
- Expansion of Flavored and Ready-to-Eat Hummus Varieties
Innovation in flavors such as roasted red pepper, garlic, beetroot, and spicy chili is fueling hummus demand. Manufacturers are developing ready-to-eat, portable, and snack-size packaging to attract modern, on-the-go consumers. Feedstock like chickpeas, olive oil, and tahini remain core ingredients, enhanced with herbs and natural seasonings. Applications extend to wraps, pita chips, and fusion dishes in quick-service restaurants. This product diversification supports broader appeal across global cuisines, helping brands strengthen their position in both premium and mass-market segments.
- Growth of Retail and Online Distribution Channels
The rising availability of hummus through supermarkets, convenience stores, and online grocery platforms is a key growth driver. Consumers can easily access a wide range of hummus products, including organic and gluten-free variants. Feedstock such as non-GMO chickpeas and cold-pressed olive oil add to product value. Applications include meal accompaniments, snack dips, and health-focused meal kits. The convenience of e-commerce, along with aggressive marketing and attractive packaging, has made hummus a staple in healthy snacking, expanding its reach across new markets.
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MARKET SEGMENTATION
By Type
- Classic (traditional chickpea and tahini)
- Lentil
- Edamame
- Garlic
- Black
- White
- Others
By Packaging Type
- Tubs/Cups
- Jars/Bottles
- Others
By Distribution Channel
- Convenience Stores
- Supermarkets and Hypermarkets
- Online Stores
- Others
Breakup by Region
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
REGIONAL INSIGHTS
North America dominates the hummus market, driven by a strong health-driven consumer base increasingly embracing plant‑based proteins and the Mediterranean diet. High awareness of hummus’s nutritional benefits – such as fiber, low glycemic load, and protein – fuels demand. Growing distribution through modern retail and online channels further reinforces its leadership position.
RECENT DEVELOPMENTS & NEWS
Recent trends highlight innovation in flavors and sustainable packaging. Companies are launching creative flavor profiles beyond classic hummus – such as turmeric, blueberry‑infused or lavender variants – and expanding into functional, allergen‑free lines. There is also investment in resealable tubs, single‑serve packs, and eco‑friendly packaging to address consumer demand for convenience and sustainability. These developments underscore rising consumer expectations for healthy, tasty, and responsibly‑packaged hummus options.
KEY PLAYERS
Athenos, Bakkavor Group, Boar’s Head Provision Co. Inc., Cedar’s Mediterranean Foods Inc., Haliburton International Foods, Inc., Hope Foods, LLC (Savencia Fromage & Dairy), Hummus Goodness, Lantana Foods, Sabra Dipping Company, LLC, Sevan AB, Strauss Group Ltd., T. Marzetti Company (Lancaster Colony Corporation), Tribe Hummus, etc.
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