The global gift packaging market reached a valuation of USD 24.2 billion in 2024 and is projected to grow to USD 32.7 billion by 2033, exhibiting a CAGR of 3.13% during 2025–2033. The increasing gifting culture drives this growth across various occasions, the rise of e-commerce platforms, higher disposable incomes in emerging economies, and a growing demand for luxury and premium gift items. Additionally, environmental sustainability initiatives and advancements in printing technologies are contributing to the market’s expansion.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019–2024
- Forecast Years: 2025–2033
Gift Packaging Market Key Takeaways
- Market Size & Growth: The market is expected to grow from USD 24.2 billion in 2024 to USD 32.7 billion by 2033, at a CAGR of 3.13% during 2025–2033.
- Regional Dominance: North America currently holds the largest market share, attributed to higher consumer spending on gifts and a strong retail infrastructure.
- Product Segmentation: Wrapping papers account for most of the market share among product types.
- Material Preference: Paper and paperboards are the most widely used materials, reflecting a shift towards eco-friendly packaging solutions.
- Packaging Type: Primary packaging exhibits clear dominance in the market, highlighting its importance in gift presentation.
- E-commerce Influence: The surge in online retailing activities is providing a significant thrust to market growth.
- Customization Trend: There is a growing trend towards personalized and customized gift packaging, enhancing consumer appeal.
Market Growth Factors
- Rising E-commerce Sales
The growing number of e-commerce platforms has increased the demand for gift packing, as gifting is done more through online platforms. Retailers and e-commerce companies are packaging gift solutions with attractive, safe, and eco-friendly packaging to improve the customer experience and protect gifts while in transit. Kraft paper, corrugated cardboard feedstock, and biodegradable plastics are also used for packaging. Gift packaging can be used for any type of product, including electronics, cosmetics, luxury goods and fashion accessories. With the increase in gift packaging, such as boxes, ribbons and other gift wrapping products, the gift packaging segment is being targeted by many companies. The increasing demand for gift packaging, mainly during festivals, holidays, and other special events across the globe, has been the major driver for this segment.
- Rising Demand for Premium Packaging
There is a trend away from standard low-cost gift packaging towards premium packaging, which improves the value of the product. High-quality boxes, embossed packaging material, metallic effects, and custom-printed elements create the luxury unboxing experience because they use coated paper, specialty cardboard, and non-toxic inks. Uses include jewelry, cosmetics, fashion accessories, and gourmet foods, among others. Premium packaging can raise brand awareness and consumer purchase intent in an indirect way. The gifting and personalization are the key driving factors for the market growth in the forecast period. Sustainable luxury packaging is one of the key trends, where sustainability is added to luxury packaging. Across these trends, attractive, high-quality, and sustainable materials have become essential for packaging solutions in the gifting sector and must be of outstanding quality.
- Growing Corporate Gifting Trends
The corporate gifting market pushes the growth of gift packaging to meet the demand for custom packaging solutions for events, holidays, performance recognition, and appreciation products for clients and employees. Kraft paper, cardboard, corrugated sheets, and recycled plastic are used to create custom-printed boxes, bags, and wraps for premium gifts, corporate promotional products, and holiday hampers. Companies have also developed specialized packaging designs recognizable with their brands to encourage consumers’ and employees’ repeated interactions, as well as seasonal promotions and annually celebrated events, which have contributed to this demand. The corporate sector, too, is becoming increasingly receptive to the concept of sustainable corporate gifting, with corporate gift packaging made from recyclable materials in line with global initiatives on sustainability. This is because the corporate gifting sector has dynamically contributed to market growth through continued demand for attractive functional gift packaging solutions.
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Market Segmentation
By Product Type:
- Ribbons: Decorative elements used to enhance the aesthetic appeal of gift packaging.
- Wrapping Papers: Sheets of paper used to wrap gifts, available in various designs and patterns.
- Containers: Reusable or disposable holders for gifts, offering protection and presentation.
- Boxes: Structured packaging solutions providing both protection and visual appeal.
- Others: Includes various additional packaging accessories and materials.
By Material:
- Paper and Paperboards: Eco-friendly materials widely used for their recyclability and versatility.
- Plastic: Durable and flexible material offering a range of design possibilities.
- Glass: Premium material used for high-end gift packaging, offering transparency and elegance.
- Others: Includes alternative materials catering to specific packaging needs.
By Packaging:
- Primary Packaging: Direct packaging of the gift item, crucial for product protection and presentation.
- Secondary Packaging: Additional layers that provide extra protection and branding opportunities.
- Tertiary Packaging: Used for bulk handling, storage, and transportation of packaged gifts.
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Regional Insights
North America is really taking the lead in the global gift packaging market right now. This strong position is thanks to a mix of factors, like increased consumer spending on gifts, a solid retail infrastructure, and the presence of major industry players. Plus, the growth of e-commerce platforms is playing a big role in driving market expansion, as shoppers are on the lookout for convenient and varied packaging options.
Recent Developments & News
The gift packaging market is experiencing exciting trends and developments. There’s a growing demand for eco-friendly packaging materials, such as biodegradable and recyclable options, favored by environmentally conscious consumers. Customization is also increasing due to advanced digital printing technologies enabling unique designs. DIY gift packaging kits are becoming popular, showcasing a trend towards creating personalized gifts. Additionally, the integration of QR codes and NFC tags into packaging enhances the interactive shopping experience for consumers.
Key Players
DS Smith plc, Ebro Color GmbH, Hallmark Cards Inc., IG Design Group plc, International Packaging Corporation, Karl Knauer KG, Mondi plc, POL-MAK, Smurfit Kappa Group plc, Yama Ribbon & Bows Co. Ltd., etc.
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