The global frozen fruits and vegetables market size reached USD 27.6 Billion in 2024. It is projected to grow at a CAGR of 2.3% during the forecast period from 2025 to 2033, reaching an estimated market value of USD 33.7 Billion by 2033. This growth is driven by rising health consciousness, increasing demand for convenience foods, advancements in freezing technologies, expansion of e-commerce platforms, and a focus on reducing food waste.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Frozen Fruits and Vegetables Market Key Takeaways
- Current Market Size: USD 27.6 Billion in 2024
- CAGR: 2.3% during 2025-2033
- Forecast Period: 2025-2033
- The market is primarily driven by increasing health consciousness and rising demand for convenience foods.
- Technological advancements such as individual quick freezing (IQF) are enhancing product quality and shelf life.
- Expansion of e-commerce platforms and online grocery shopping is significantly boosting market growth.
- Frozen vegetables dominate the product segment due to their widespread use in households and food services.
- Europe leads the regional market, supported by strong retail networks and advanced cold chain logistics.
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Market Growth Factors
The global frozen fruits and vegetables market growth is fundamentally driven by rising health consciousness among consumers. Increasing awareness regarding the nutritional benefits and convenience of frozen produce is propelling demand. Frozen fruits and vegetables are typically frozen at their peak ripeness, preserving essential vitamins and minerals while extending shelf life. This is particularly appealing to urban consumers and busy individuals seeking nutrient-rich, convenient meal options. Regions such as North America and Europe are witnessing significant impact from this trend, stimulating market expansion.
Advancements in freezing technologies, especially the innovation of individual quick freezing (IQF), have substantially contributed to market growth. IQF preserves the texture, flavor, and nutritional value of produce effectively, offering a product quality close to fresh items. These freezing innovations are complemented by improved packaging technologies like vacuum sealing and recyclable materials, which extend shelf life and align with consumer preferences for sustainability. Such technological progress not only enhances product appeal but also reduces energy consumption during processing, supporting a positive market outlook globally.
The expansion of e-commerce platforms and online grocery shopping has emerged as a crucial growth factor. More consumers are shifting towards online purchasing for convenience and wider product availability, including frozen fruits and vegetables. The growth in internet access and the popularity of shopping apps enable broader market reach, while advancements in cold chain logistics ensure product quality during delivery. This shift is particularly beneficial for working professionals and busy households, facilitating access to diverse frozen food options with home delivery, further accelerating market demand.
Market Segmentation
Product Type:
- Frozen Fruits: Frozen fruits are offered as nutrient-rich, convenient food options that appeal to health-conscious and busy consumers. These products preserve vitamin and mineral content, providing long-lasting alternatives to fresh fruits.
- Frozen Vegetables: Frozen vegetables represent the largest segment in the market. Popular choices include peas, corn, spinach, and mixed vegetable blends used widely at home, restaurants, and food service industries. Their demand is elevated due to convenience, long shelf life, and ongoing advancements in freezing techniques like IQF that enhance quality and nutrition.
Distribution Channel:
- Business-to-Consumer (B2C): This is the dominant channel, encompassing supermarkets/hypermarkets, independent retailers, convenience stores, online platforms, and others. B2C growth is fueled by consumer preference for convenience, the expansion of retail options, and the rise of e-commerce platforms offering frozen produce with efficient delivery.
- Business-to-Business (B2B): This channel caters to bulk buyers such as restaurants and food service providers who require frozen fruits and vegetables.
Regional Insights
Europe currently leads the global frozen fruits and vegetables market, accounting for the largest market share. The region’s strong retail presence, efficient cold chain logistics, and consumer preference for convenience and health drive this leadership. Countries like Germany, the UK, and France are key contributors due to high consumption levels. The colder climate and shorter growing seasons in Europe increase demand for frozen products available year-round. Additionally, the growth in restaurant and food service usage further supports Europe’s market dominance.
Recent Developments & News
On 5th March 2024, Big Basket collaborated with renowned chef Sanjeev Kapoor to launch Precia, a frozen food brand featuring frozen vegetables, snacks, and sweets. The brand uses Individual Quick Freezing (IQF) technology to preserve flavor and nutrition, aiming for INR 100 crore online sales by 2026. On 4th June 2024, Del Monte Inc. introduced frozen British strawberries exclusively in Iceland stores across the UK, marking a commitment to high-quality, locally sourced frozen produce.
Key Players
- Ardo
- Crop’s
- Dole Packaged Foods, LLC
- Earthbound Farm
- Greenyard
- Meel corp.
- Mother Dairy Fruit & Vegetable Pvt. Ltd
- Nature’s Touch
- Royal Ridge Fruits
- Simplot Global Food, LLC
- Titan Frozen Fruit
- Wyman’s
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