Market Overview
The global biscuits market size was valued at USD 128.65 Billion in 2024 and is projected to reach USD 187.0 Billion by 2033, growing at a CAGR of 4.2% from 2025 to 2033. Asia Pacific leads the market with over 37.5% share in 2024. Growth is driven by the rising preference for convenient snacking, product innovations in flavors and formats, and broad availability on online platforms. The Biscuits Market reflects increasing consumer demand for easy-to-carry, flavorful, and nutritious snack options.
Study Assumption Years
Base Year: 2024
Historical Year/Period: 2019-2024
Forecast Year/Period: 2025-2033
Biscuits Market Key Takeaways
• Current Market Size: USD 128.65 Billion in 2024
• CAGR: 4.2% (2025-2033)
• Forecast Period: 2025-2033
• Asia Pacific dominates with over 37.5% market share, driven by urbanization and rising disposable incomes.
• Sweet biscuits account for 63.6% market share due to broad consumer appeal and product versatility.
• Wheat is the leading ingredient with 55.2% market share, valued for nutrition and cost-effectiveness.
• Pouches and packets are the preferred packaging type, holding 48.6% share for convenience and freshness.
• Supermarkets and hypermarkets lead distribution channels with 38.5% market share, offering wide product variety.
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Market Growth Factors
The biscuits market is propelled by the growing demand for convenient and on-the-go snacking. Busy lifestyles and increasing urbanization have boosted consumer preference for quick, easy-to-carry foods that do not require preparation. Biscuits meet this need effectively due to their long shelf life and multiple flavor, format, and nutritional choices. The rising popularity of portion-controlled and single-serve packaging also appeals to working professionals and students, further driving consumption in both developed and emerging economies.
Increasing health awareness and evolving consumer preferences stimulate innovation within the biscuit category. There is a growing demand for options such as gluten-free, organic, vegan, and premium biscuits formulated with distinctive and functional ingredients. Recent developments, like Mondelēz International’s USD 5 Million Biscuit and Baked Snacks Lab in Singapore, enhance product innovation and mindful snacking, particularly aimed at Asia-Pacific’s premium snack market. These efforts address the rising consumer interest in healthier, premium, and diverse product ranges.
The expansion of e-commerce platforms significantly boosts access and visibility of biscuits worldwide. Online sales in multiple countries witnessed substantial growth, with digital retail accounting for up to 25-30% of total retail sales in markets like China, the UK, and South Korea. This convenience enables consumers to easily explore varied biscuit options, including niche and specialty products like organic or international biscuits, supporting increased demand. E-commerce is particularly influential in regions with limited physical retail access and for expanding the reach of smaller brands.
Market Segmentation
Analysis by Product Type:
• Crackers and Savory Biscuits: Plain Crackers, Flavored Crackers
• Sweet Biscuits: Plain Biscuits, Cookies, Sandwich Biscuits, Chocolate-coated Biscuits, Others
• Sweet biscuits dominate with 63.6% share, favored for variety, long shelf life, and affordability.
Analysis by Ingredient:
• Wheat
• Oats
• Millets
• Others
• Wheat leads with 55.2% share due to availability, cost-effectiveness, and nutritional benefits, enhancing biscuit texture and taste.
Analysis by Packaging Type:
• Pouches/Packets
• Jars
• Boxes
• Others
• Pouches and packets hold 48.6% due to convenience, freshness preservation, portability, and branding appeal.
Analysis by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Independent Bakery
• Online Stores
• Others
• Supermarkets and hypermarkets lead with 38.5% share by offering wide assortments and shopping convenience.
Regional Insights
Asia Pacific dominates the biscuits market, holding a 37.5% share in 2024. This is attributed to the region’s large and rapidly growing population, rising disposable incomes, and urbanization that fuel demand for affordable, convenient snacks. Enhanced retail infrastructure including supermarkets and expanding e-commerce platforms further increase product accessibility. The regional market benefits from local flavor preferences, innovative packaging, and health and wellness trends promoting fortified and organic biscuit varieties.
Recent Developments & News
• September 2024: Integrated Industries Ltd’s subsidiary, Nurture Well Foods, launched a new biscuit range and acquired a 3,400 MT biscuit plant in Neemrana, Rajasthan, achieving 75% sales growth and Q1 2024 revenue of INR 1,401.4 Million.
• August 2024: ITC Sunfeast launched Sunfeast Super Egg & Milk Biscuit in South and East India at INR 5, 10, and 30, offering a nutritious snack targeting children under the ‘Help India Eat Better’ initiative.
• July 2024: McVitie’s debuted its Signature range, featuring indulgent biscuits, launched initially in Waitrose.
• July 2024: ITC Sunfeast SuperMilk rolled out the “Nalladhu Thedi Varum” campaign with Tamil stars emphasizing natural goodness.
• June 2024: Mondelēz International and Lotus Bakeries partnered to expand Biscoff in India and co-branded chocolates with Cadbury and Milka in Europe, launching products in early 2025.
Key Players
• Bahlsen GmbH & Co. KG
• Britannia Industries Limited
• ITC Limited
• Lotus Bakeries Corporate
• Mondelez International Inc.
• Parle Products Pvt. Ltd.
• Pladis Global
• The Ferrero Group
• Walker’s Shortbread
• Yildiz Holding
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