Market Overview
The global Beer Market size was USD 686.3 Billion in 2024. It is expected to reach USD 802.9 Billion by 2033, growing at a CAGR of 1.8% during the forecast period from 2025 to 2033. Growth is driven by expanding e-commerce, tourism, hospitality, and changing consumer preferences towards specialty and low-alcohol beers.
Study Assumption Years
Base Year: 2024
Historical Year/Period: 2019-2024
Forecast Year/Period: 2025-2033
Beer Market Key Takeaways
• Current Market Size: USD 686.3 Billion (2024)
• CAGR: 1.8% (2025-2033)
• Forecast Period: 2025-2033
- The market growth is boosted by the rising e-commerce and online retail sector enabling breweries to reach broader customer bases via online delivery and targeted marketing.
• Expansion in tourism and hospitality drives beer demand among travelers and patrons of hospitality venues, with international market reach expanding.
• Consumer preferences are evolving with demand growing for healthier, low-alcohol, non-alcoholic, and craft beers with unique flavors.
• Asia Pacific is the leading region due to population growth, rising disposable income, urbanization, and substantial investment in brewing industries.
• Government regulations easing alcohol sales and distribution contribute positively to market growth.
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Market Growth Factors
The global beer market is propelled by a growing e-commerce and online retail sector which opens new avenues for breweries and retailers to expand their reach. Online stores and delivery services provide consumers convenient access to diverse beer products. Moreover, data-driven e-commerce allows personalized recommendations and targeted marketing strategies, enhancing consumer engagement and accelerating sales demand globally.
The tourism and hospitality industry’s significant expansion fuels elevated demand for beer. Increasing tourist numbers and the preference for beer in hotels, restaurants, and bars support market growth. International breweries also extend their presence, broadening product accessibility. Innovations in flavors and craft beer options attract a wider consumer base seeking unique and artisanal drinking experiences.
Changing consumer preferences play a crucial role, with heightened health consciousness fueling demand for low-alcohol and non-alcoholic beers. Craft beers offering artisanal authenticity and diverse flavors attract consumers avoiding mass-produced options. Environmental concerns drive breweries to adopt eco-friendly practices, including recycling and local sourcing, aligning with consumer expectations and supporting a positive industry outlook.
Market Segmentation
Product Type:
• Standard Lager
• Premium Lager
• Specialty Beer
• Others
Packaging:
• Glass
• PET Bottle
• Metal Can
• Others
Production:
• Macro-Brewery
• Micro-Brewery
• Others
Alcohol Content:
• High
• Low
• Alcohol-Free
Flavor:
• Flavored
• Unflavored
Distribution Channel:
• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others
Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Regional Insights
Asia Pacific dominates the global beer market, driven by its large population, increasing disposable income, and shifting consumer preferences. The region benefits from rapid urbanization and adoption of Western lifestyles. Substantial investments in the brewing industry and the presence of domestic and international breweries further bolster the market. These factors combine to make Asia Pacific the leading regional market in beer consumption and growth.
Recent Developments & News
• July 2021: HEINEKEN N.V. acquired control of United Breweries Limited (UBL) in India following the annual general meeting.
• May 2022: ANHEUSER-BUSCH INBEV SA/NV introduced Seven Rivers, a new beer brand, in Indian states including Delhi, Goa, Haryana, and Uttar Pradesh.
• October 2022: Carlsberg Group launched exclusive anniversary brews named Carlsberg brut beer, featuring Montrachet yeast with notes of yuzu, grapefruit, and rose water.
Key Players
- Asahi Group Holdings, Ltd.
- ANHEUSER-BUSCH INBEV SA/NV
- Beijing Yanjing Beer Group Corporation
- Carlsberg Group
- Diageo plc
- Dogfish Head Craft Brewery Inc.
- HEINEKEN N.V.
- Sierra Nevada Brewing Co.
- Grupo Modelo
- United Breweries Limited (UBL)
- Oettinger Brauerei GmbH
- Kirin Holdings Company Limited
- Molson Coors Beverage Company
- Tetra Laval Group
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