UK Online Classifieds Market Overview
The UK online classifieds market size was USD 4.16 Billion in 2024 and is projected to reach USD 29.21 Billion by 2033, growing at a CAGR of 24.19% during the forecast period from 2025 to 2033. Growth is driven by better e-commerce culture, an expanding second-hand market, affordability, rising internet penetration, mobile access, and more diverse categories.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
UK Online Classifieds Market Key Takeaways
- Market Size reached USD 4.16 Billion in 2024.
- CAGR of 24.19% for 2025-2033.
- Forecast Market Size expected at USD 29.21 Billion by 2033.
- Increasing internet penetration has boosted market growth, with 28.1 million fixed broadband connections as of Q1 2023.
- Mobile accessibility is high, with 98% of UK adults aged 16-24 owning smartphones, supporting convenience and engagement.
- Online classifieds are cost-effective, allowing free or low-cost listings, expanding use by individuals and small businesses.
- Transition from print to online classified advertising is enhancing reach with lower costs.
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UK Online Classifieds Market Growth Factors
Growth in the online classifieds market in the UK results partly from high internet penetration. In Q1 2023, 800,000 new fixed broadband connections were added, bringing the total number of broadband connections within UK homes to 28.1 million. Greater online coverage, especially in rural and suburban areas, means more people can access the community online, and thus, classifieds via the Internet are open to the many people who may use smartphones, tablets or a desktop PC. This can often mean that more users are active online, and are using cheaper and more focused advertising methods.
The UK online classifieds market sees more growth from mobile. About 98% of people ages sixteen to twenty-four in the UK own a smartphone. Cheaper mobile data packages and developments in smartphone technology are encouraging online classifieds businesses in their embrace of mobile access to their sites. Most classified sites also have mobile sites or apps, allowing buyers and sellers to post and view ads on the go, day or night. This increases the volume of posts and views, allowing companies to reach out to potential customers faster, leading to the growth of the market.
Cost-effectiveness is a major factor behind the growth of the online classifieds market in the UK, because online classifieds are considerably cheaper than other advertising media. This ease of posting free/low-cost adverts encourages use by small businesses, freelancers and individuals, and makes them popular for buying, selling and exchanging products or services. For businesses, they are a highly effective way to advertise jobs or services without incurring important recruitment or advertising costs, contributing to the market’s strong growth.
UK Online Classifieds Market Segmentation
Type Insights:
- Website
- Mobile
- Social Media
- Search Engine Marketing
- Banner
- Others
Advertisement Type Insights:
- Normal
- Featured
Application Insights:
- Real Estate
- Pets
- Automotive
- Others
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
Recent Developments & News
- In September 2024, REA Group announced plans to acquire Rightmove, a prominent British online property listing platform, aiming to establish a global real estate company. This acquisition led to Rightmove’s share value surging to 5.59 billion pounds, signaling significant market consolidation and growth.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note
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