Market Overview
The Turkey soft skills training market was valued at USD 326.24 Million in 2025 and is projected to reach USD 829.47 Million by 2034. It is expected to grow at a CAGR of 10.92% during the forecast period of 2026-2034. This growth is driven by increasing organizational focus on interpersonal competencies, digital transformation initiatives, leadership development demand, and corporate training investments. Turkish companies aim to enhance employee skills for improved performance, collaboration, and competitive advantage in evolving business environments.
Study Assumption Years
- Base Year: 2025
- Historical Period: 2020-2025
- Forecast Period: 2026-2034
Turkey Soft Skills Training Market Key Takeaways
- The market size was USD 326.24 Million in 2025.
- It is expected to grow at a CAGR of 10.92% from 2026 to 2034.
- Communication and Productivity dominated with a market share of 35% in 2025.
- Corporate/Enterprise was the leading channel provider with 58% market share in 2025.
- Outsourced sourcing accounted for 66% market share in 2025, reflecting preference for external providers.
- Offline delivery mode held the largest share of 55% in 2025.
- BFSI was the top end-use industry segment with a 25% market share in 2025.
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Market Growth Factors
Turkish companies acknowledge that soft skills motivate employees toward productivity. In early 2025, SAP Türkiye announced that it began using HR software with AI-analytics capabilities for identifying weaknesses in their employees’ soft skills like communication, leadership, and adaptability of employees, and to suggest personalized training recommendations. Industry consistently demands soft skills like people skills, emotional intelligence, and communication so people perform well in the workplace. Industry focuses on people in corporate culture and invests in lifelong learning. Organizations with high turnover may employ soft skills training as a means of employee retention.
With rapid digitalization, Turkish companies must recruit employees with both hard and soft skills. In the process of implementing new digital tools, collaborative platforms, and automation, employees need to be adaptable, problem solving, and have the soft skills to use their respective technologies. Organizations realize that technical skills are not enough: workers must manage tasks, virtual interactions, and respond to new problems and inquiries, thus raising demand for training in these soft skills.
In Turkey, there is a lack of middle and senior management candidates at hand. Companies acknowledge that hiring only people with technical skills is not sufficient for leading diverse teams. Turkish companies seek to develop adaptive leaders. These leaders can transform digitally and face volatility in the market. The companies prioritize training in emotional intelligence, conflict resolution and decision-making skills for employees. This investment seeks to embolden businesses and allow growth in evolving landscapes.
Market Segmentation
Soft Skill Type:
- Management and Leadership
- Administration and Secretarial
- Communication and Productivity: Dominates with 35% market share, reflecting the fundamental importance of communication and productivity skills for workplace collaboration, customer interaction, and efficiency across industries. In 2025, Astera İnsan Kaynakları provided customized workshops to enhance communication, team collaboration, and leadership.
- Teamwork
- Personal Development
- Others
Channel Provider:
- Corporate/Enterprise: Leads with 58% market share due to workforce transformation, compliance, leadership development, and talent retention investments by Turkish corporations and multinationals. Akçansa launched a digital academy with nearly 600 modules for soft skills training.
- Academic/Education
- Government
Sourcing:
- In-house
- Outsourced: Largest segment at 66%, driven by preference for specialized external providers offering expertise, scalability, certified trainers, and cost-effective solutions. Supported by projects like İŞKUR-UNDP Skills Development. Leading universities like Koç, Sabancı, and Boğaziçi provide executive education for corporates.
Delivery Mode:
- Online
- Offline: Holds 55% share reflecting the importance of face-to-face training in developing interpersonal competencies. About 65% of companies still prefer traditional classroom learning. NobleProg Türkiye delivers onsite corporate soft skills courses with interactive methods.
End Use Industry:
- BFSI: Dominates with 25% share, driven by investments in customer service, compliance, leadership, and communication skills. The Banks Association of Türkiye trains nearly 8,000 bankers each term through classroom and online modules. Digital banking growth increases soft skills demand.
- Hospitality
- Healthcare
- Retail
- Media and Entertainment
- Others
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Regional Insights
Marmara is the dominant region for soft skills training in Turkey, supported by strong corporate presence and a diverse workforce. Companies in Marmara prioritize communication, leadership, and customer-facing skills to enhance service delivery. The region’s competitive environment fosters continuous skill development to improve collaboration and operational efficiency, making it a major professional development hub.
Recent Developments & News
In November 2025, Helsinki-based edtech startup Sopu Academy, founded by Turkish entrepreneurs, launched a flagship soft-skills training program targeting innovation and knowledge-transfer professionals in Türkiye. As part of the EU-funded KTSS project, it emphasizes communication, collaboration, negotiation, and feedback skills to convert research into practical outcomes, benefiting Türkiye’s innovation ecosystem. Additionally, Samsung Türkiye and UNDP Türkiye expanded the Samsung Innovation Campus with the “Sector on Campus” program under the National Technology Move, providing AI, IoT, and coding training alongside soft skills to empower youth for digital transformation.
Key Players
- Regional universities
- International training providers
- Corporate education institutions
Customization Note
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