Market Overview
The global agritourism market size reached USD 73.2 Billion in 2024 and is projected to reach USD 205.6 Billion by 2033. The market is expected to grow at a CAGR of 10.9% during the forecast period from 2025 to 2033. Growth is primarily driven by increasing consumer demand for sustainable travel, authentic rural experiences, farm-to-table dining, government support for rural development, growing environmental awareness, and a preference for wellness-focused vacations.Â
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Agritourism Market Key Takeaways
- The global agritourism market size was valued at USD 73.2 Billion in 2024 and is expected to reach USD 205.6 Billion by 2033, with a CAGR of 10.9% during 2025-2033.
- In 2024, the U.S. accounted for approximately 66.00% of the total North America agritourism market.
- Europe dominated the market in 2024 with a share exceeding 47.02%.
- The domestic travel sector led with around 58.9% market share in 2024.
- On-farm sales represented the largest activity segment with about 34.8% market share in 2024.
- Online booking channels led with approximately 51.0% share in 2024.
Sample Request Link: https://www.imarcgroup.com/Agritourism-Market/requestsample
Market Growth Factors
The agritourism market is really taking off, fueled by a growing consumer interest in sustainable and local food systems. Travelers are eager to connect with nature and discover where their food comes from, diving into activities like organic farming and picking fresh crops. Farms that embrace sustainable practices—like cutting back on chemicals, conserving water, and utilizing renewable energy—are drawing in a steady stream of eco-conscious visitors. According to the World Food Travel Association, food tourists tend to spend about 25% more per trip than regular tourists, highlighting the significant economic potential of farm-to-table tourism.
As tourists increasingly seek out unique and authentic rural experiences, hands-on activities like milking cows, wine tasting, and joining in seasonal harvests are becoming more popular. Social media has really helped to spotlight these picturesque rural moments. For many city dwellers, rural areas provide a much-needed escape from the hustle and bustle of urban life, offering a chance for mental and physical rejuvenation. A study from the University of California revealed that farms involved in agritourism, including farm-to-table experiences, raked in an average of USD 50,000 in extra annual income, showcasing the profitability of this sector.
Government initiatives and policies that support rural development are also key to expanding agritourism. Around the globe, governments are offering incentives like subsidies, grants, tax breaks, and more relaxed zoning laws to encourage farmers to venture into tourism. These efforts are revitalizing rural economies by creating jobs, increasing revenues, and preserving agricultural traditions. For instance, India aims to become a global leader in agritourism by 2047, with initiatives like the Agritourism Development Corporation in Maharashtra and the STREET initiative in Kerala, both focused on enhancing experiential rural tourism.
Market Segmentation
By Tourist Type:
- Domestic: Led the market in 2024 with approximately 58.9% share due to convenience and familiarity with local attractions. Post-pandemic travel trends have increased local vacations.
- International: Included as a category but without detailed data.
By Activity:
- On-farm Sales: Dominated with about 34.8% of the market in 2024, driven by consumer demand for fresh, locally produced food and organic products, enhancing authentic farm experiences.
- Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others: Listed but no explicit data provided.
By Booking Channel:
- Online: Accounted for around 51.0% share in 2024, favored for convenience, real-time availability, and growing digital presence.
- Offline: Included as a segment without detailed data.
By Sales Channel:
- Travel Agents: Held the largest market share, offering curated packages for farm tours and cultural activities, catering to customers wanting pre-arranged and premium experiences.
- Direct: Included as a segment but no specific data provided.
Regional Insights
Europe is the dominant region in the agritourism market, accounting for the largest market share of 47.02% in 2024. This leadership stems from its rich agricultural history, strong rural tourism infrastructure, and robust support for sustainable farming and tourism practices. Countries including Italy, France, and Spain attract visitors with farm-related activities like wine tasting and organic farm tours. European Union initiatives further promote rural development and preservation of farming traditions, supporting agritourism growth.
Recent Developments & News
- July 2024: Uttar Pradesh identified 229 agritourism villages to boost the rural economy through partnerships with private hospitality players.
- April 2024: BreedBooks launched as a new agritourism platform connecting small-scale farmers to tourists seeking farm-based experiences.
- December 2023: Saudi Arabia initiated a farming tourism campaign aligned with its Vision 2030 to promote rural development and cultural awareness.
- April 2023: Assisi Aid Projects Australia and Dreamdelion Indonesia collaborated on the “Jalal Wae Sustainable Agri-Tourism” project empowering rural women through agritourism.
Key Players
- Agrilys Voyages
- Bay Farm Tours
- Blackberry Farm, LLC
- Domiruth PeruTravel
- Farm To Farm Tours
- Field Farm Tours Ltd
- Greenmount Travel
- Liberty Hill Farm
- Rupiper Tours LLC
- Select Holidays
- Star Destinations
- Willow-Witt Ranch
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Request For Customization: https://www.imarcgroup.com/request?type=report&id=5456&flag=E
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No: (D) +91 120 433 0800
United States: +1-201971-6302
