Market Overview
The UK watch market size reached USD 2.57 Billion in 2024 and is projected to grow to USD 4.14 Billion by 2033, exhibiting a CAGR of 4.86% during 2025-2033. Growth is driven by rising consumer interest in luxury watches, increasing demand for smartwatches, and expanded online retail penetration. Sustainability trends and brand collaborations further influence purchasing behaviors, while digital channels facilitate wider market reach for heritage and tech-savvy brands. These trends collectively shape the evolving UK watch market landscape.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
UK Watch Market Key Takeaways
- Current Market Size: USD 2.57 Billion in 2024
- CAGR: 4.86%
- Forecast Period: 2025-2033
- Vintage and pre-owned watch valuation has resurged, particularly for mid-century mechanical models, with values above pre-2020 levels as of April 2024.
- Digital integration and expanded online platforms have led to increased online enquiries and transactions by April 2024, including virtual try-on and blockchain proof-of-authenticity.
- Hybrid watches blending mechanical aesthetics with smart features rose in sales compared to fully digital wearables by March 2025.
- The UK watch market combines heritage craftsmanship with connected capabilities, targeting a broad range of consumers including tech-savvy and younger collectors.
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Market Growth Factors
Strong demand for vintage and pre-owned watches, particularly mid-century mechanical watches with known provenance and condition, is driving the growth of the UK watch market․ UK dealers in London and other cities, such as Edinburgh, report that the market demand remains strong, with the price of good quality vintage watches well up on pre-2020 levels by April 2024․ The preference towards craftsmanship and durable quality over fashion trends in consumer spending has allowed for a well-established secondary market to develop․
A driver of this growth has been digital transformation, with UK watch platforms recording sharp increases in online queries and transactions undertaken in April 2024․ Innovations like virtual try-on, influencer-created content and blockchain-based authentication mechanisms help to improve the consumer experience and provide trust to ease online purchasing of luxury and preowned watches, helping to democratize the luxury watch segment, previously constrained to brick-and-mortar retailers and authorized dealers to attract younger and tech-savvy consumers․
Hybrid innovations have catered to customer interests, combining customary watchmaking with wearables․ In March 2025, hybrid watches with a mechanical look and health sensors, NFC payments, and long battery life outsold those with only a digital display․ This formed a trend for watches fusing craftsmanship with modern utility, including brand partnerships with technology companies for smooth communication and cross-platform support while retaining the customary value of craftsmanship․
Market Segmentation
Type:
- Quartz: Includes watches powered by quartz movement technology.
- Mechanical: Encompasses watches with mechanical movements, often valued for craftsmanship and heritage.
Price Range:
- Low-Range: Affordable watches targeting budget-conscious consumers.
- Mid-Range: Watches offering a balance of quality and price.
- Luxury: High-end watches emphasizing premium materials and exclusivity.
Distribution Channel:
- Online Retail Stores: E-commerce platforms that include virtual try-ons and blockchain authentication.
- Offline Retail Stores: Traditional brick-and-mortar retail locations.
End User:
- Men: Watches designed and marketed primarily for male consumers.
- Women: Watches designed and marketed primarily for female consumers.
- Unisex: Watches suitable and marketed for all genders.
Regional Insights
London and major cities such as Manchester, Edinburgh, and Birmingham show strong demand for classic and vintage watches, especially those with original documentation and unpolished cases. This reflects a broad UK trend emphasizing heritage and authenticity. While explicit numeric regional statistics are not provided, these urban centers are key markets influencing the UK watch market dynamics, driven by collector interest and active dealer engagement.
Recent Developments & News
In July 2025, Bremont, a British watchmaker, launched a commemorative Supermarine 300m diving watch as the Official Timekeeper of the Henley Royal Regatta, underscoring commitment to British heritage and national events.
In June 2025, Bonhams’ London Fine Watches auction showcased rare vintage Rolex watches with British military history, including a 1975 Rolex ‘MilSub’ Submariner and other notable chronometers related to distinguished historical figures, highlighting the intertwining of watchmaking and British heritage.
Key Players
- Bremont
- Bonhams
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