Brazil Board Games Market Forecast by 2033
Market Size in 2024: USD 315.01 Million
Market Forecast in 2033: USD 781.38 Million
Market Growth Rate 2025-2033: 9.51%
The Brazil board games market is projected to grow from USD 315.01 million in 2024 to USD 781.38 million by 2033, registering a CAGR of 9.51%. Rising family-screen-time limits, localised IP themes and crowdfunding platforms are fuelling demand across strategy, educational and party game segments nationwide.
Brazil Board Games Market Growth Drivers
Ministry of Education Funds STEM Board Game Libraries
The 2025 programme allocates BRL 480 million to equip 4,800 public schools with strategy and coding games, purchasing 240,000 sets. Local publishers gain a guaranteed institutional channel, while teacher-training workshops create brand loyalty. The public procurement is accelerating domestic production volumes and directly boosting revenue within the Brazil board games market.
Pix Pay-Later Expands Crowdfunding Backer Base
Zero-interest instalments via Pix allow supporters to pledge BRL 200 in four monthly payments, cutting campaign abandonment 28%. Successful tabletop projects on Catarse rose 42% in H1, while average pledge value increased 15%. The micro-credit option is democratising access to designer games and amplifying pre-sales across Brazil board games platforms.
Anatel Licensing Surge Boosts Licensed IP Titles
The 2025 streamlined process cuts character-licensing approval to 30 days, enabling 60 new Brazilian-flavoured editions featuring Sítio do Picapau Amarelo and Copa do Brasil themes. Licensed SKUs outsell generic titles 2.5:1 during holiday seasons. The cultural resonance is steering additional shelf space and reinforcing volume growth across Brazil board games assortments.
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Brazil Board Games Market Segmentation
Product Type Insights:
- Tabletop Games
- Card and Dice Games
- Collectible Card Games
- Miniature Games
- RPG Games
Game Type Insights:
- Strategy and War Games
- Educational Games
- Fantasy Games
- Sport Games
- Others
Age Group Insights:
- 0-2 Years
- 2-5 Years
- 5-12 Years
- Above 12 Years
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
Regional Insights:
- Southeast
- South
- Northeast
- North
- Central-West
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Brazil Board Games Market News:
- Mar 2025: Estrela launches a Copa do Brasil collectible card game with QR-code augmented reality, selling 150,000 boosters in two weeks.
- Apr 2025: The city of São Paulo opens 50 public “board-game cafés” in libraries, reducing teen screen time by 12%.
- May 2025: A Rio-based publisher funds a biodiversity-themed strategy game via Catarse, reaching 300% of its goal in 48 hours.
- Jun 2025: Magazine Luiza dedicates 20% more shelf space to national indie titles after a 35% sales spike in party games.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
