Market Overview
The Brazil online grocery market was valued at USD 17.4 Billion in 2025 and is projected to reach USD 69.2 Billion by 2034. The market is expected to grow at a CAGR of 16.60% during the forecast period from 2026 to 2034. Growth is driven by increased smartphone usage, wider internet availability, diverse digital payment options, and supportive governmental initiatives and regulations. This facilitates a shift from traditional grocery shopping to online platforms, enhancing convenience and reliability.
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
Brazil Online Grocery Market Key Takeaways
- Market Size: USD 17.4 Billion in 2025
- CAGR: 16.60% (2026-2034)
- Forecast Period: 2026-2034
- The Brazilian Institute of Geography and Statistics (IBGE) reported that in 2023, 92.5% of homes used the internet with a rise from 93.5% to 94.1% in urban and from 78.1% to 81.0% in rural regions.
- Brazil’s instant payment system, Pix, has over 140 million users and 13 million businesses as of May 2023.
- E-commerce growth in Brazil is reported at 14.3%, driving investments in logistics and supply chain management.
- Partnerships between traditional grocery chains and e-commerce platforms are increasing product range and improving pricing strategies.
Sample Request Link: https://www.imarcgroup.com/brazil-online-grocery-market/requestsample
Market Growth Factors
The growth of the online grocery market has been supported by increasing internet and smartphone penetration throughout Brazil․ In 2023, 92․5% of the population, or 72․5 million households, were online, representing a penetration rate increase in urban and rural areas․ Low-cost phones and better internet access have made it easier for consumers to browse and buy groceries via multiple apps and sites, rather than in stores․
The growth of payment methods as retailers offer credit/debit cards, digital wallets, bank transfers and cash on delivery to consumers, driving down checkout time and improving the user experience․ As of May 2023, the Pix system is used by more than 140 million individuals and 13 million companies for real-time payments․ Other methods for payments include WhatsApp and the utilization of companies such as Cielo and Mercado Pago for card transactions through Mastercard and Visa․
The International Trade Administration estimates that e-commerce will grow at 14․3% annually․ Greater investment in supply chain and logistics improves order fulfillment․ Improvements in warehouse and distribution center facilities translate to faster delivery, a key component in the customer experience․ Partnerships with online marketplaces allow existing grocers to expand product assortments, remain competitive, and provide better online grocery experiences in their favor․
Market Segmentation
Product Type Insights: The market analysis includes the breakdown of product types such as vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others. These categories reflect the variety of grocery products available through online channels in Brazil.
Business Model Insights: The market is examined through the business models of pure marketplace, hybrid marketplace, and others, highlighting the diverse operational approaches in the online grocery sector.
Platform Insights: Analysis includes web-based and app-based platforms, indicating the digital modes through which consumers access online grocery services.
Purchase Type Insights: The market segmentation covers one-time purchases and subscription models, outlining the different purchase behaviors among consumers.
Regional Insights
The report covers five major regions of Brazil: Southeast, South, Northeast, North, and Central-West. While specific data by region is not detailed, the comprehensive country-level analysis implies significant activity across these regions, with metropolitan areas likely contributing substantially to market size, driven by urban internet penetration and e-commerce infrastructure investments.
Recent Developments & News
In October 2024, iFood acquired a minority stake in Shopper to bolster its presence in Brazil’s online grocery market, pending CADE approval. This strategic move aims to leverage Shopper’s distribution capabilities to strengthen iFood’s competitive position against Amazon and Mercado Livre. In January 2023, Diferente, a Brazilian online grocery delivery service, raised $3 million to enhance access to healthier food, expand its product offerings, and improve AI-driven customization through a new app. February 2023 saw JOKR secure $50 million in Series C funding, raising its valuation to $1.3 billion and enhancing its Brazilian online grocery delivery operations.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
