Market Overview
The China perfume market was valued at USD 6,797.3 Million in 2025 and is expected to reach USD 9,610.8 Million by 2034, growing at a CAGR of 3.92% during 2026-2034. This growth is driven by shifting consumer preferences towards distinctive and personalized fragrances, particularly among younger generations. The expansion of niche and craft perfumes supported by social media platforms like Xiaohongshu and Douyin, along with rising disposable incomes and evolving luxury perceptions, are fueling demand for premium international and culturally inspired local brands.
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
China Perfume Market Key Takeaways
- The China perfume market was valued at USD 6,797.3 Million in 2025.
- The forecast period spans 2026-2034.
- The market is projected to grow at a CAGR of 3.92% during 2026-2034.
- Younger consumers prefer unique, niche fragrances that express personal identity.
- Social media platforms such as Xiaohongshu and Douyin significantly aid in marketing niche brands.
- Rising disposable income and changing attitudes toward luxury boost sales of high-end and culturally inspired perfumes.
- Perfumes are increasingly considered a popular gifting choice.
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Market Growth Factors
The growing China perfume market is increasingly driven by changing consumption patterns, with Gen Z and millennials looking for custom and unique perfumes that express their personality rather than mass-produced perfumes. Niche and artisanal perfumes are preferred over mainstream brands. With the growth in Xiaohongshu and Douyin users, these platforms provide a high level of exposure for niche brands, access to a larger consumer base, build consumer loyalty, and force brands to innovate to meet increasingly diverse consumer needs.
Growth in disposable income is driving demand. As of Q1 2024, China’s per capita disposable income was Yuan 11,539 (up 6.2%). Rapidly growing middle classes of 300 million people in emerging or transition economies are driving demand for high-end luxury products such as perfumes and fragrances, particularly in urban areas, where economic growth is fast, and luxury products are symbols of status, lifestyle, and self-expression.
The rapidly urbanizing economy of China creates demand for perfumes and related products. Urbanization in China increased from 55.52 percent to 66.16 percent by the end of 2023 exposing urban Chinese to global lifestyles. Many city-dwelling consumers today live in workplaces, social groups and societies in which appearance is important, so wearing perfume is an important part of personal grooming. Exposure to Western culture in media, tourism, clothing and other products has meant that luxury and designer fragrances are becoming increasingly fashionable and aspirational.
Market Segmentation
By Perfume Type:
- Premium Perfume Products: Luxury perfumes in China emphasize social status and personal identity, featuring designer and niche scents with exclusivity and superior ingredients. Demand is led by affluent consumers valuing artisanal craftsmanship and culturally relevant fragrances offered through high-end retail and influencer-driven online platforms.
- Mass Perfume Products: These offer affordable, trendy scents for a broad audience, prominently retailed via supermarkets, online sites, and beauty stores. They appeal particularly to younger consumers and first-time buyers valuing variety and convenience.
By Category:
- Female Fragrances: Popular due to increased interest in beauty and self-expression, especially floral, fruit, and oriental scents. Marketing focuses on young urban women with celebrity and influencer endorsements.
- Male Fragrances: Growing market share driven by grooming becoming part of male identity. Preferred scents include woody, aquatic, and spicy. Targeted campaigns and male beauty influencers boost adoption.
- Unisex Fragrances: Rapidly developing segment featuring clean, minimalistic scents like citrus, musk, and herbs, appealing to younger, open-minded consumers seeking genderless options. Visibility is supported by online channels and boutique experiences.
By Distribution Channel:
- Offline: Remains crucial for high-end and luxury perfumes benefiting from in-store experiences, personal assistance, and interactive brand displays, especially in metropolitan areas.
- Online: Growing rapidly through platforms such as Tmall, JD.com, Xiaohongshu, and Douyin, offering convenience, promotions, livestreaming, and influencer testimonials, targeting younger consumers and expanding brand reach.
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Regional Insights
North China, encompassing Beijing and Tianjin, dominates the perfume market with a high demand for luxury perfumes driven by affluent urban populations. The region features upscale shopping malls and department stores promoting international and upscale fragrance brands. Its openness to culture and fashion trends stimulates demand for luxury and international perfumes, making it a key market for premium offerings.
Recent Developments & News
- March 2025: CHICMAX’s KANS launched the Hongyun Fragrance series, entering the perfume market with fragrances, candles, solid perfumes, and diffusers, expanding beyond skincare.
- January 2025: IFF introduced the China Scent Exploration Program combining AI and cultural insights to tailor fragrances for Chinese consumers, supported by its Shanghai Creative Center.
- October 2024: Givaudan opened L’Appartement 125 in Shanghai, a Fine Fragrance Creative Center featuring labs and sensory gardens to foster premium fragrance development.
- June 2024: Brunello Cucinelli debuted women’s and men’s perfumes in China, crafted by Daphné Bugey, featuring distinctive floral and woody notes.
- March 2024: Atelier Cologne Paris relaunched in China’s luxury perfumery market across major malls and Tmall with reworked fragrances and Art Nouveau-inspired bottles.
Key Players
- Estée Lauder
- Melt Season
- To Summer
- Documents
- Yves Saint Laurent
- CHICMAX
- KANS
- IFF
- Givaudan
- Brunello Cucinelli
- Atelier Cologne Paris
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