Europe Bottled Water Market Report 2025-33: Industry Overview, Size, Share, Trends, Growth and Forecast

Europe Bottled Water Market Overview 

Market Size in 2024: USD 72.9 Billion

Market Forecast in 2033: USD 103.2 Billion

Market Growth Rate: 3.9% (2025-2033)

According to the latest report by IMARC Group, the Europe bottled water market size was valued at USD 72.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 103.2 Billion by 2033, exhibiting a CAGR of 3.9% from 2025-2033.

Europe Bottled Water Industry Trends and Drivers:

As consumer lifestyles keep changing toward health-conscious and convenience-driven choices, the Europe bottled water market is growing somewhat. Rising knowledge of the part hydration plays in preventative health is fueling demand for clean, readily available beverages in all age groups. Hydration becomes a major daily nutrition factor as customers purposefully pick bottled water above sugar-laden substitutes and start to live healthier lifestyles. Particularly those improved with electrolytes, vitamins, or natural flavors, this change in behavior is boosting the attraction of still, mineral, and flavored water alternatives. Parallel to urbanization and hectic schedules, portable hydration products are becoming more and more in demand. PET bottles continue their supremacy because of their recyclability and convenience. Premiumization is also picking up speed as discerning consumers are drawn to artisanal, origin-specific, and alkaline water companies that fit with their lifestyle values and environmental ethics.

Retail dynamics are also affecting channel development. While convenience stores are transforming into important points of access in high-traffic metropolitan areas, supermarkets and hypermarkets keep giving pricing flexibility and wide product exposure. As bottled water becomes a standard offering in line with contemporary hospitality norms, on-trade sales are increasing in hotels, restaurants, and wellness facilities. Direct-to-consumer approaches are changing market access as digital platforms help customized subscriptions and at-home delivery services combining ease with brand involvement. Moreover, buying decisions are increasingly driven by sustainability. Companies are answering with carbon-neutral supply chains, reusable packing designs, and biodegradable bottles. Younger customers, who are prioritizing openness and environmental awareness, are especially receptive to these initiatives. The bottled water sector is transforming into a more varied, experience-driven, and environmentally friendly industry as product innovation matches with ethical consumption.

Driven by a heavy emphasis on environmental restrictions, circular packaging systems, and widespread consumer preference for mineral and sparkling water, Germany is spearheading market development regionally. France is exhibiting remarkable growth as a result of increasing domestic tourism, premium bottled goods, and heritage-rich water sources finding worldwide recognition. Southern European nations like Italy and Spain are using their pleasant weather and active food service sectors to boost on-trade sales of flavored and carbonated varieties. Rising consumer in Eastern Europe is being fueled by increased disposable income, developing retail infrastructure, and increased health awareness. These regional dynamics are strengthening the combined power of the Europe bottled water industry, guaranteeing long-term resilience and varied growth via local invention, sustainable methods, and changing consumer preferences.

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Europe Bottled Water Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Still
• Carbonated
• Flavored
• Mineral

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Direct Sales
• On-Trade
• Others

Breakup by Packaging Type:

• PET Bottles
• Metal Cans
• Others

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
• Key players in the European bottled water market are actively engaging in several strategic efforts to drive growth and respond to evolving consumer preferences and regulatory environments. According to the Europe bottled water market research, sustainability is a central theme, with major companies investing heavily in eco-friendly packaging solutions such as biodegradable materials and recycled PET (rPET) to reduce environmental impact and align with stringent EU directives aimed at curbing plastic waste. For instance, leading brands have committed to increasing the content of rPET in their bottles to at least 50%, significantly reducing reliance on virgin plastics. Innovation in product offerings is another critical area, with companies expanding their portfolios to include functional waters enhanced with vitamins, minerals, and flavors to cater to health-conscious consumers seeking added value beyond hydration.

Europe Bottled Water Market News:

• December 2023: FIJI Water has transitioned its 500 mL and 330 mL bottles to 100% recycled plastic, reducing its plastic waste and environmental impact. The transition to 100% recycled plastic bottles replaces nearly 70% of FIJI® Water’s bottle volume in the U.S. with recycled material, contributing to a lighter environmental footprint.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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