Europe Jewelry Market Forecast by 2033
Market Size in 2024: USD 89.4 Billion
Market Forecast in 2033: USD 107.9 Billion
Market Growth Rate 2025-2033: 2.1%
The Europe jewelry market was valued at USD 89.4 Billion in 2024 and is expected to reach USD 107.9 Billion by 2033, growing at a CAGR of 2.1% during 2025-2033. The market is being shaped by rising demand for lab-grown diamonds, expansion of online retail platforms, and evolving consumer preferences for innovative and personalized jewelry designs.
Growth Drivers of the Europe Jewelry Market
Rising Popularity of Lab-Grown Diamonds
Lab-grown diamonds have gained popularity in the rest of Europe. Lab-grown diamonds possess the same chemical properties and physical properties as mined diamonds. They are a cheaper alternative for consumers. They are more ethical and conscious of environmental issues than before previously. In June 2024, Pandora launched lab-grown diamond collections throughout Denmark. Pandora’s new collections include Pandora Talisman with Pandora Nova. Lab-grown diamonds drive key growth for the European jewelry market. This trend becomes popular among environmentally conscious customers and younger generations. Affordability and sustainability contribute to the popularity.
Influence of Tourism on Jewelry Sales
Tourists also contribute to the sale of the jewelry across Europe. Europe was the most visited continent in the world in 2024 with 747 million tourists according to the UNWTO. Jewelry by tourists is purchased for personal use, gift, as a souvenir, as luxury item and as an investment. Jewelry is also purchased at duty-free and luxury shopping areas and fashion capitals such as Paris, Milan and London. In southern European countries such as Italy and Spain, cultural factors encourage similar purchases. Jewelry sales also occur at times of year when there are high seasonal flows of tourists, such as summer or holidays.
Expansion of Retail and Online Platforms
The retail and e-commerce sector’s increase in turn has supported the demand for jewelry in Europe. Eurostat reported a 0.5% increase within retail trade volume in the euro area in September 2024 compared to the previous month. New luxury boutiques emerged in major cities. Independent designers developed stalls and pop-up stores. The online shopping experience offers a different way for customers to virtually try on items, or customize and find recommendations. Consumer services, such as free shipping and flexible return policies have made online jewelry sales easier, and attracted many new buyers.
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Europe Jewelry Market Segmentation
Analysis by Product
- Necklace
- Ring
- Earrings
- Bracelet
- Others
Analysis by Material
- Gold
- Platinum
- Diamond
- Others
Analysis by Country
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Europe Jewelry Market News
- December 2024: The Vicenzaoro Jewelry Show 2025 announced participation from 1,300 top brands, showcasing luxury jewelry and gemstones in Italy.
- May 2024: SKYlink partnered with Eurotrade to launch its Marlay jewelry collection at Munich Airport, marking its largest travel retail debut.
- May 2024: Bulgari unveiled its high-end Aeterna collection in Rome, celebrating its 140th anniversary with over 500 luxury pieces.
- September 2023: Cartier opened its Jewelry Institute to the public during European Heritage Days, highlighting craftsmanship and heritage.
- June 2023: Malabar Gold & Diamonds expanded into Europe with a new showroom in London, featuring gold, diamond, and gemstone collections.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

