Market Overview
The global Eye Makeup Market reached a size of USD 18.2 Billion in 2024. It is projected to grow at a CAGR of 4.23% during the forecast period from 2025 to 2033, reaching USD 26.9 Billion by 2033. Market growth is driven by rising beauty consciousness, increased disposable income, ongoing technological innovations, and the expansion of e-commerce channels.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Eye Makeup Market Key Takeaways
- The global eye makeup market was valued at USD 18.2 Billion in 2024.
- The market is expected to grow at a CAGR of 4.23% during 2025-2033.
- The forecast period for the market is 2025-2033.
- Increasing per capita incomes and growing focus on physical appearance are major growth drivers.
- E-commerce channels have become a convenient and hassle-free shopping solution, propelling market growth.
- The rising popularity of cosmetics among men and social media influence are expanding the consumer base.
- North America holds a significant share due to high consumer awareness and expenditure.
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Market Growth Factors
The eye makeup market is really taking off, thanks to rising incomes and a growing emphasis on looking good. More and more people are becoming aware of beauty trends, which is driving up the demand for eye makeup products all around the world. Plus, e-commerce has made it super easy for consumers to find and buy these products, making shopping for eye makeup a breeze.
Another big trend is the shift towards clean beauty and products made with natural ingredients. Shoppers are increasingly leaning towards vegan, cruelty-free, and organic eye makeup options, which is creating new opportunities in the market and shaping how products are developed. On top of that, innovations like long-lasting eyeliners and waterproof mascaras are catching consumers’ attention and making products even more appealing.
The overall growth of the cosmetics industry is also boosting the eye makeup market. With the global cosmetics market expected to jump from USD 400.6 billion in 2023 to USD 618.7 billion by 2032, growing at a rate of 4.8%, there’s a surge in investment for research and development. This is leading to exciting new products that cater to a variety of consumer preferences, like smudge-proof eyeliners and versatile palettes, which in turn helps the market expand even further.
Market Segmentation
By Product Type:
- Mascara: Consumers prefer mascaras offering curling, lengthening, or thickening effects to accentuate eyelashes.
- Eye Shadow: Available in various colors, finishes (matte, shimmer, satin), and textures (creamy, powdery, liquid) to meet diverse preferences.
- Eye Liner: Includes gel, liquid, and pencil liners catering to popular styles like cat-eye, winged, and graphic looks.
- Eye Pencil
- Eyebrow Gel
- Others
By Distribution Channel:
- Hypermarkets and Supermarkets: Preferred for shopping all essentials including eye makeup, offering wide product variety.
- Specialty Stores: Stores like Sephora and Ulta Beauty provide expert guidance through trained consultants.
- Convenience Stores: Accessible for quick purchases with extended hours and neighborhood locations.
- Online Stores
- Others
By Pricing:
- Low to Medium Price: Targets budget-conscious consumers, students, and young professionals seeking everyday essentials.
- Premium Price: Associated with luxury and exclusivity, appealing to consumers valuing brand reputation and status.
By Source:
- Chemical: Includes formulations with long-lasting wear, high pigmentation, and waterproof features.
- Natural: Gentler on skin, offering safer options for long-term use.
- Organic: Made with certified organic ingredients, appealing to consumers seeking chemical-free products.
- Halal
- Others
By Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Regional Insights
North America dominates the global eye makeup market, driven by high consumer spending on cosmetics and the presence of numerous established brands. The region is characterized by strong consumer awareness and a preference for premium and organic products, which supports a significant market share.
Recent Developments & News
- August 2024: e.l.f. and Pagonis launched the “Beauty for Every Eye” bundle, a limited-edition kit including three of Pagonis’ favorite e.l.f. products.
- July 2024: REM Beauty launched a Gel Eyeliner and Marker Duo, featuring a long-wearing, waterproof gel pencil eyeliner that transitions from classic to dramatic looks in a single stroke.
- May 2024: Covergirl launched its new 3D Mascara, designed to “ditch the eyelash curler” with a 50° curved fiber brush that curls, lifts, and fans lashes for a 3-dimensional effect.
Key Players
- Amway Corp.
- Chanel SA
- Colorbar Cosmetics Pvt. Ltd.
- Estée Lauder Companies Inc.
- Lakmé Cosmetics
- L’Oréal S.A
- Lotus Herbal
- Nykaa
- Oriflame Cosmetics AG
- Shiseido Co. Ltd.
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