The Party Supplies market was valued at USD 15.2 billion in 2024 and is projected to reach USD 27.0 billion by 2033, growing at a CAGR of 6.6% from 2025 to 2033. Rising social celebrations drive growth, increased online shopping, and social media influence. The balloons segment leads the product category, while North America holds the largest market share.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
Party Supplies Market Key Takeaways
- Current Market Size: USD 15.2 Billion (2024)
- CAGR: 6.6% (2025-2033)
- Forecast Period: 2025-2033
- Social celebrations, such as birthdays, weddings, and festivals, continue to fuel demand.
- Online shopping platforms enhance product accessibility and customer convenience.
- The balloons segment commands the highest product market share at 11.7% in 2024.
- North America dominates with a 30.9% market share due to disposable incomes and theme party culture.
- Rising environmental sustainability trends influence market dynamics in the U.S.
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Market Growth Factors
The Party Supplies market is expanding due to a significant increase in social and themed celebrations globally. Events like birthdays, weddings, baby showers, and festivals have gained popularity, resulting in heightened demand for party decorations and accessories. For instance, destination weddings have grown from 18% in 2022 to 26% in 2024. The rise in corporate events such as product launches and office parties also fuels demand for professional-grade party supplies, contributing to the market’s steady growth projected at a CAGR of 6.6% from 2025 to 2033.
Online retail has revolutionized the Party Supplies market by offering consumers a vast inventory and a hassle-free shopping experience. With online shopping valued at USD 6.8 trillion and expected to reach USD 8 trillion by 2027, over one-third of the global population now purchases products online. Digital platforms facilitate price comparison, reviews, and doorstep delivery, including same-day and next-day delivery options, enhancing convenience and encouraging frequent purchases. Direct-to-consumer brands use digital technology to personalize shopping by offering curated collections and automated recommendations, further propelling market expansion.
Social media platforms play a critical role in shaping consumer preferences in the Party Supplies market. U.S. influencer marketing expenditure is expected to reach USD 7.14 billion in 2024, growing by 15.9% year-over-year. Platforms such as Instagram, Pinterest, and TikTok inspire party themes and decoration trends, fostering consumer demand for unique, fashionable, and Instagram-friendly party products. Viral campaigns, influencer partnerships, and user-generated content bolster consumer interaction and drive sales. Brands increasingly leverage digital marketing and short-form video content to engage customers, underscoring social media’s central role in the market’s growth.
Market Segmentation
By Product Type:
- Balloons: Lead product segment with 11.7% market share; includes foil, latex, biodegradable balloons, and creative designs energized by social media.
- Banners
- Pinatas
- Games
- Home Décor
- Tableware/Disposables
- Others
By Application:
- Commercial Use
- Domestic Use: Holds 71.8% market share; driven by home celebrations, DIY parties, and growing demand for eco-friendly, reusable items.
By Distribution Channel:
- Supermarkets and Hypermarkets: Command 26.0% market share; provide convenience, bulk discounts, private-label products, and seasonal sales.
- Convenience Stores
- Specialized Stores
- Online Stores
- Others
Regional Insights
North America leads the global party supplies market with a 30.9% share in 2024. This dominance is due to high disposable incomes, frequent social parties, extensive retail networks, and social media influence. The region benefits from a strong culture of themed parties and growing demand for personalized and eco-friendly products. Festive seasons and DIY party planning further stimulate market growth across the region.
Recent Developments & News
In October 2024, celebrity chef Duff Goldman and Hallmark launched a limited party supply collection, enriching festive gatherings with creative products. Also in October 2024, Instacart partnered with Party City to offer same-day delivery from over 700 North American stores, enhancing convenience. In May 2024, Nevada County OES and United Way of Nevada County co-hosted a Community Go-Bag Party featuring emergency kits with party supplies. Michaels expanded its “Birthday Parties” category nationwide in March 2024, promoting creative, stress-free celebrations for children.
Key Players
- American Greetings Corporation
- Betallic, LLC
- Creating converting
- Meri Meri
- OTC Direct, Inc.
- PartyDeco
- Shindigz
- Shutterfly, Inc.
- The Beistle Company
- Unique Industries Inc.
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