IMARC Group has recently released a new research study titled “South Korea Athleisure Market Report by Type (Mass Athleisure, Premium Athleisure), Product (Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies, Shirts, Leggings, Shorts, and Others), Distribution Channel (Online, Offline), End User (Men, Women, Children), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
South Korea Athleisure Market Overview
The South Korea Athleisure Market Size was valued at USD 7,671.0 Million in 2024 and is projected to reach USD 12,970.5 Million by 2033. The market is expected to expand at a CAGR of 6.01% during the forecast period 2025-2033. Growth is driven by increasing health and wellness trends among South Koreans, rising influence of K-pop and celebrities, technological advances in textile manufacturing, and growing acceptance of casual dress codes.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
South Korea Athleisure Market Key Takeaways
- The South Korea athleisure market size reached USD 7,671.0 Million in 2024.
- Exhibits a growth rate (CAGR) of 6.01% during 2025-2033.
- Expected to reach USD 12,970.5 Million by 2033.
- Increasing health and wellness trends are boosting market growth.
- The influence of K-pop culture and celebrities propels market demand.
- Technological advancements in textile manufacturing enhance product appeal.
- Rising acceptance of casual workplace dress codes supports adoption.
- E-commerce expansion facilitates wider accessibility.
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Market Growth Factors
The growing health and wellness trend among South Koreans is a significant driver for the athleisure market. More individuals are engaging in fitness activities, which directly boosts demand for athleisure apparel. This trend is complemented by the rising influence of K-pop culture and Korean celebrities, who are fashion-forward and health-conscious, further propelling market growth.
Recent technological advancements in textile manufacturing have led to high-quality, durable, and comfortable fabrics, enhancing the appeal of athleisure wear. This innovation makes athleisure products more functional and stylish, attracting a broader consumer base.
Additionally, the increasing acceptance of casual dress codes in workplaces supports athleisure adoption. The surge in e-commerce platforms makes athleisure easily accessible to a wider audience. Collaborations between fashion brands and athletes also result in trendy collections, alongside growing awareness through social media marketing. Sustainable and eco-friendly fashion options, supported by recycled and organic material usage, strengthen the market further.
Market Segmentation
Type Insights:
- Mass Athleisure
- Premium Athleisure
The market is segmented based on mass athleisure and premium athleisure, catering to a wide range of consumer preferences and spending capacities.
Product Insights:
- Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
- Hoodies
- Shirts
- Leggings
- Shorts
- Others
Includes diverse athleisure products designed for activities like yoga, as well as casual and workout wear.
Distribution Channel Insights:
- Online
- Offline
Covers major distribution channels through which consumers access athleisure products.
End User Insights:
- Men
- Women
- Children
Categorizes the market based on the demographics of end-users, addressing their specific athleisure needs.
Regional Insights
The dominant region in the South Korea athleisure market includes the Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others. Not provided in source regarding market share or CAGR by region. These regions collectively contribute to the market dynamics owing to urban populations and lifestyle trends.
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