IMARC Group has recently released a new research study titled “South Korea Generative AI Market Size, Share, Trends and Forecast by Offering Type, Technology Type, Application, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
South Korea Generative AI Market Overview
The South Korea generative AI market size was USD 277.59 Million in 2024 and is projected to reach USD 1,348.08 Million by 2033, growing at a CAGR of 17.12% during the forecast period 2025-2033. The market growth is driven by strong technological foundations, extensive enterprise adoption, and government support for AI innovation. Key sectors such as entertainment, e-commerce, and manufacturing are integrating generative AI to enhance content creation, operational workflows, and customer experiences. Ethical AI initiatives and regulatory advancements further contribute to market expansion.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
South Korea Generative AI Market Key Takeaways
- Current Market Size (2024): USD 277.59 Million
- CAGR (2025-2033): 17.12%
- Forecast Period: 2025-2033
- Generative AI adoption is rapidly growing in entertainment, e-commerce, and manufacturing sectors, driven by South Korea’s global influence in music, film, and gaming.
- Government data from early 2025 indicates generative AI users nearly doubled from 17.6% to 33.3% of internet users.
- Combined usage time on major services reached 900 million minutes in December 2024, over eight times that of December 2023.
- The manufacturing sector benefits from AI-driven product design optimization, predictive maintenance, and generative simulations.
- Ethical AI guidelines and government initiatives support responsible AI development, fostering safe public and private sector deployments.
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Market Growth Factors
The South Korea generative AI market is propelled by robust technology infrastructure, widespread enterprise acceptance, and dedicated governmental support. Industries such as entertainment, e-commerce, and manufacturing are key adopters, integrating generative AI for content creation and operational efficiency. Government data revealed that generative AI users increased from 17.6% to 33.3% of internet users in early 2025, highlighting the rapid adoption rate. Usage on major AI services reached 900 million minutes in December 2024, significantly amplifying market momentum.
Government thrust on responsible AI innovation further accelerates market growth. The National AI Strategy initiated in 2019 establishes frameworks for research, talent development, and ethical guidelines. Public funding supports AI hubs, supercomputing infrastructure, and specialized university programs cultivating generative AI expertise. Ethical guidelines address misinformation, data bias, and content originality concerns. Regulatory emphasis on transparency and accountability ensures safe AI deployments, increasing enterprise and public trust.
South Korea’s generative AI market also benefits from the economic impact projections by the Ministry of Science and ICT (MSIT). AI integration across sectors is forecasted to generate KRW 310 trillion (~USD 234 billion) annually by 2026, with KRW 123 trillion from new AI products and KRW 185 trillion from cost savings. The service sector contributes KRW 136 trillion (44.4%), manufacturing KRW 77 trillion (25.2%), and ICT KRW 24 trillion (7.8%). These factors together boost Korea’s GDP growth by 1.8 percentage points annually and enhance global AI market influence.
Market Segmentation
Offering Type:
- Image: Includes AI offerings related to image generation and processing.
- Video: Incorporates generative AI technologies applied to video content creation and editing.
- Speech: Covers AI systems focused on speech synthesis and recognition.
- Others: Encompasses additional generative AI offerings not classified under image, video, or speech.
Technology Type:
- Autoencoders: Deep learning models used for encoding and decoding data representations within generative AI.
- Generative Adversarial Networks: AI architectures involving competing neural networks to create realistic data outputs.
- Others: Other generative AI technology types beyond autoencoders and GANs.
Application:
- Healthcare: Use of generative AI for healthcare-related solutions and innovations.
- Generative Intelligence: Applications involving advanced AI capabilities for content and decision-making.
- Media and Entertainment: Incorporation of generative AI in media production, entertainment content, and related segments.
- Others: Other applications of generative AI outside the primary categories.
Regional Insights
The dominant regional market for generative AI in South Korea is the Seoul Capital Area. Though the report does not provide explicit market share percentages by region, it highlights Seoul as a critical AI innovation hub, especially with emerging enterprise solutions like Kore.ai’s recruitment platform. The focus on regional adoption and innovation centers in Seoul significantly drives the country’s competitive edge in AI technologies and market expansion.
Recent Developments & News
On September 24, 2024, Kore.ai launched RecruitAssist, an advanced AI recruitment platform aimed at streamlining hiring workflows with enriched candidate profiles, real-time interview co-pilot features, and bias-reducing capabilities. This platform’s emphasis on diversity, equity, inclusion (DEI), and AI-powered personalization reflects growing generative AI trends in South Korea’s HR and enterprise sectors, reinforcing Seoul’s status as an AI innovation hub.
On August 24, 2023, South Korean internet company Naver introduced its generative AI product HyperCLOVA X, featuring chatbot CLOVA X and a generative search engine plugin Cue: Beta services began immediately with expansion planned for September. Naver targets non-English speaking markets including Japan, Southeast Asia, and politically sensitive regions like the Middle East, positioning itself against global leaders such as OpenAI and Google.
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