IMARC Group has recently released a new research study titled “South Korea Meat Market Report by Product (Chicken, Beef, Pork, Mutton, and Others), Type (Raw, Processed), Distribution Channel (Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033” This report offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
South Korea Meat Market Overview
The South Korea Meat Market size of USD 27.2 Billion in 2024 and is projected to grow to USD 49.0 Billion by 2033. The market is expected to expand at a CAGR of 6.08% during the forecast period from 2025 to 2033. Key factors driving this growth include rising consumer demand for premium and high-quality meats, government support for food security, growing distribution channels, and the increasing popularity of convenient and pre-cooked meat products.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
South Korea Meat Market Key Takeaways
- Current Market Size: USD 27.2 Billion in 2024
- CAGR: 6.08% (2025-2033)
- Forecast Period: 2025-2033
- Rising disposable incomes and changing consumer preferences are driving demand for premium products such as Wagyu and Hanwoo beef.
- Growth in single-person households and busier lifestyles boost the demand for convenient and ready-to-eat meat options.
- Increasing consumer awareness of sustainable and ethical meat production practices is influencing buying behaviour.
- Processed meat products like marinated meats and pre-cooked sausages are gaining popularity.
- E-commerce growth is facilitating wider access to a variety of meat products.
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Market Growth Factors
The South Korea meat market is driven by rising disposable incomes and shifting consumer preferences toward high-quality, premium meat products such as Hanwoo and Wagyu beef. This trend is pivotal for market expansion, reflecting consumers’ willingness to pay more for superior taste, texture, and nutritional value. Additionally, evolving western food culture influences favor premium cuts and diverse preparation methods, enhancing market attractiveness.
Another significant driver is the growing demand for convenient and ready-to-eat (RTE) meat due to busier lifestyles and an increase in single-person households. Processed meat products, including marinated meats and pre-cooked sausages, cater to these consumers seeking quick and easy meal options. The rise of e-commerce and online grocery platforms supports this trend by providing enhanced accessibility and convenience.
Sustainability and ethical concerns are increasingly shaping consumer choices, with demand growing for environmentally friendly, organic, grass-fed, and free-range meat products. South Korean advancements such as growing beef cells in rice grains reflect innovative efforts toward sustainable protein sources. Producers are also adopting traceability and animal welfare practices to meet consumer expectations and reduce environmental impacts.
Market Segmentation
Breakup by Product:
- Chicken
- Beef
- Pork
- Mutton
- Others
Chicken is a staple product due to affordability, versatility, and health benefits, widely used in various preparations. Beef, particularly premium varieties such as Hanwoo and imported Wagyu, is sought for flavor and tenderness, often reserved for special occasions. Pork holds a significant role in traditional Korean dishes, contributing prominently to the market. Mutton occupies a niche segment, especially among ethnic communities and gourmet enthusiasts.
Breakup by Type:
- Raw
- Processed
Raw meat includes fresh cuts of chicken, beef, pork, and mutton, favored for home cooking and traditional dishes, offering control over preparation. Processed meats, such as marinated, pre-cooked, and ready-to-eat options with sausages and deli meats, appeal for convenience, driven by lifestyles and growing single households.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Online Stores
- Others
Hypermarkets are a major channel offering wide raw and processed meat options with competitive pricing and promotions. Departmental stores provide upscale experiences focusing on premium and specialty meats. Specialty stores offer curated selections of premium, organic, and gourmet meats with personalized service. Online stores provide convenient access, catering to busy consumers seeking diverse product ranges unavailable in physical stores.
Breakup by Region:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
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Regional Insights
The dominant region in the South Korea meat market is the Seoul Capital Area, encompassing Seoul and surrounding cities. It is the largest and most densely populated area, driving significant demand for both raw and processed meat. High consumer spending varied culinary preferences, and a thriving food service industry characterize its market dynamics, supporting robust consumption compared to other regions.
Recent Developments & News
In May 2024, South Korea established a “regulation-free special zone” (RFSZ) to accelerate innovation in cultivated meat. This zone offers regulatory exemptions enabling faster research and development in cellular agriculture projects, fostering advancements in sustainable meat alternatives within the country.
Key Players
- CJ CheilJedang Corporation
- Dongwon Home Food Co. Ltd. (Dongwon Enterprise Co. Ltd.)
- Sajowon Co. Ltd.
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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