Market Overview
The Spain Car Rental Market reached a size of USD 1.35 Billion in 2024 and is projected to reach USD 1.73 Billion by 2033, expanding at a CAGR of 2.80% during the forecast period 2025–2033.
The market growth is driven by increasing demand for seamless mobility solutions, digital verification technologies enhancing rental security, and the integration of services into digital mobility platforms that improve accessibility, operational efficiency, price transparency, and cross-border rental convenience across Spain.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019–2024
- Forecast Year/Period: 2025–2033
Spain Car Rental Market Key Takeaways
- Current Market Size (2024): USD 1.35 Billion
- CAGR (2025–2033): 2.80%
- Forecast Period: 2025–2033
- Growing demand for hassle-free and digital-first mobility solutions is a major market driver.
- Digital integration streamlines operations, enhances fleet utilization, and reduces costs.
- The DNI-Car digital ID card launched in 2023 strengthens security and cross-border verification.
- Platform-based rental services, such as Uber Rent, improve price transparency and service aggregation.
- Partnerships with parking and transportation hubs increase pick-up and drop-off efficiency for customers.
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Spain Car Rental Market Growth Factors
The car rental market in Spain is gaining traction owing to the inclination of travelers towards smart, flexible, and technology-enabled mobility solutions. Self-service booking, automated check-in and check-out, and mobile payment integration with the car rental solutions help decrease waiting time and stabilize vehicle availability in the Spain car rental market. All of these factors contribute to user convenience and fleet efficiency by attracting tourists, business people, and longer-term customers.
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Digitalization drives important market transformation. For customers, companies use fleet management software, cloud-based booking, and real-time tracking systems to improve logistics operations, minimize vehicle downtime, and offer transparent pricing. This trend moves toward automated reservation systems, and it increasingly requires support of the scalable solution with improvement of the customer experience.
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Security and compliance also shape the industry for other factors. In 2023, the Spanish, French, and Portuguese governments introduced a digital identity system, DNI-Car, with a QR code to allow for car rental authentication, making the car rental process more trustworthy and efficient via reducing fraud and accelerating identity verification. The system also makes it easier for regional car rental companies to rent to customers throughout neighboring countries.
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Digital mobility systems often include car rental services. Aggregator apps such as Uber Rent offer aggregates from major rental companies. The aggregates increase accessibility, offer price transparency, and make things available to consumers. Uber launched Uber Rent during 2023 within 116 cities located in Spain, and this modernized the car rental experience within Spain using AI pricing algorithms, inventory updates and automated vehicle tracking. Service designs to allow customers to experience more smoothness.
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Spain Car Rental Market Segmentation
Booking Type Insights:
- Offline Booking:
Traditional rental services involving in-person booking at counters. - Online Booking:
Digital and mobile-based rental systems that simplify booking, payment, and vehicle tracking.
Rental Length Insights:
- Short Term:
Rentals for brief durations suited for tourists and temporary travelers. - Long Term:
Extended rentals for corporate clients, businesses, or long stays.
Vehicle Type Insights:
- Luxury:
Premium vehicles offering comfort and advanced technology. - Executive:
Mid-to-high-range cars catering to business professionals. - Economy:
Affordable and fuel-efficient cars targeting cost-conscious customers. - SUVs:
Versatile, high-performance vehicles for family and off-road use. - Others:
Specialty vehicles not classified within main categories.
Application Insights:
- Leisure/Tourism:
Dominated by vacation travelers seeking temporary mobility. - Business:
Utilized by corporate entities for employee and executive transport.
End User Insights:
- Self-Driven:
Users who rent and drive vehicles independently. - Chauffeur-Driven:
Rental vehicles operated by professional drivers.
Regional Insights:
- Northern Spain
- Eastern Spain
- Southern Spain
- Central Spain
Regional-specific market share and CAGR data are not specified in the source. However, Southern and Eastern Spain, driven by tourism and airport rentals, represent key growth hubs. In contrast, Central and Northern Spain benefit from business-driven rentals and urban mobility networks.
Recent Developments & News
- December 2024: Amazon.com partnered with Drivalia to launch CarCloud, a subscription-based car service offering flexible rental terms, enabling users to swap or return vehicles without penalties.
- September 2024: The Canary Islands introduced Spain’s first hydrogen refueling station at H2GO Repsol Morro Jable (Fuerteventura). The project includes a hydrogen and electric rent-a-car fleet with six Hyundai NEXO and six IONIQ 5 models, supporting Spain’s green mobility initiative.
Key Players
- Free2move
- Uber
- Europcar
- Hertz
- Avis
- Amazon.com
- Drivalia
Competitive Landscape
The Spain car rental market is characterized by technological innovation, digital partnerships, and sustainability-driven business models. The report provides a comprehensive analysis of market structure, key player positioning, competitive strategies, fleet digitization trends, and company evaluation dashboards.
Major firms are leveraging AI, connected mobility systems, and eco-friendly fleets to strengthen their positions in both tourism and corporate rental segments.
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