Turkey Meat Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 12.5 Billion
Market Forecast in 2033: USD 19.3 Billion
Market Growth Rate (2025-33): 4.9%
The Turkey meat market size reached USD 12.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.3 Billion by 2033, exhibiting a growth rate (CAGR) of 4.9% during 2025-2033. The rising global population, increasing disposable incomes, urbanization, dietary shifts towards protein-rich foods, advancements in meat production technologies, and expanding food service sectors, alongside growing demand for processed and convenience meat products, are some of the factors influencing the market growth.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/turkey-meat-market/requestsample
Turkey Meat Market Trends and Drivers:
The turkey meat market is experiencing a significant transformation, propelled by an unwavering consumer focus on health, wellness, and clean-label nutrition. This is no longer a trend but a foundational market shift, moving beyond the traditional whole-bird and ground turkey formats. In response, processors are aggressively innovating with value-added products designed for convenience and specific dietary profiles. We are observing a surge in ready-to-cook and fully-cooked turkey items, including marinated tenderloins, pre-formed burger patties with low sodium and no antibiotic-ever claims, and even turkey-based snack sticks and jerky. A particularly innovative segment involves the fortification of processed turkey products with functional ingredients, such as collagen for joint health or added protein isolates to cater to the fitness and active lifestyle demographic. This strategic diversification allows brands to capture a broader consumer base, from time-pressed families seeking quick, healthy meal solutions to health-conscious millennials and Gen Z shoppers who scrutinize ingredient decks. The growth here is not just in volume but in value, as consumers demonstrate a willingness to pay a premium for products that align with a holistic wellness philosophy, making this product evolution a critical driver for sustained market expansion and profitability.
A powerful counter-current to commoditization is the rapid premiumization of the turkey sector, alongside its emerging role in the alternative protein landscape. On the premium front, there is a growing consumer appreciation for turkey products with verified ethical and quality credentials. This includes expanded retail and foodservice offerings of free-range, organic, and heritage breed turkeys, which are marketed not just for their superior flavor and texture but for their adherence to higher animal welfare and environmental stewardship standards. Concurrently, a fascinating and less publicized development is the use of turkey as a key component in the hybrid and blended protein category. Forward-thinking food scientists are leveraging turkey’s lean, mild-flavored, and binding-friendly properties to create next-generation products that blend finely minced turkey with plant-based proteins. This innovation addresses common consumer complaints about the taste and texture of purely plant-based alternatives, resulting in a hybrid burger or sausage that offers a more familiar, meat-like eating experience with an improved nutritional profile—lower in saturated fat and cholesterol than pure beef, yet more palatable than pure plant-based options. This positions turkey uniquely at the intersection of traditional meat consumption and the evolving flexitarian diet.
The long-term trajectory of the turkey market is intrinsically linked to the industry’s ability to enhance supply chain robustness and integrate advanced technologies. Recent global disruptions have underscored the vulnerability of agricultural supply chains, prompting a strategic overhaul focused on efficiency, transparency, and sustainability. Major producers are now investing heavily in vertically integrated operations and sophisticated cold chain logistics to minimize waste and ensure consistent quality from farm to fork. Furthermore, technological adoption is accelerating beyond basic automation. We are seeing the implementation of Internet of Things (IoT) sensors in grow-out houses to monitor bird health and environmental conditions in real-time, data analytics to optimize feed conversion ratios, and blockchain technology for end-to-end traceability. This digital transformation not only mitigates operational risks and improves flock health outcomes but also builds crucial consumer trust by providing verifiable proof of responsible farming practices. As demand for protein continues to grow globally, the turkey industry’s capacity to reliably deliver a safe, high-quality, and sustainably produced product will be the ultimate determinant of its market share, making these behind-the-scenes investments in supply chain integrity and AgriTech the most critical dynamic for securing its future.
Turkey Meat Market Industry Segmentation:
Type Insights:
- Raw
- Processed
Product Insights:
- Chicken
- Beef
- Mutton
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Online Stores
- Others
Regional Insights:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Request Customization: https://www.imarcgroup.com/request?type=report&id=23695&flag=E
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:Â Â
IMARC GroupÂ
134 N 4th St. Brooklyn, NY 11249, USAÂ
Email:Â sales@imarcgroup.comÂ
Tel No:(D) +91 120 433 0800Â
United States: +1-201971-6302
