Market Overview
The Turkey Meat Market was valued at USD 12.5 Billion in 2024. It is projected to reach USD 19.3 Billion by 2033, growing at a CAGR of 4.9% during the forecast period from 2025 to 2033. This growth is driven by increasing global population, rising disposable incomes, urbanization, dietary shifts towards protein-rich foods, advances in production technologies, and growing demand for processed and convenience meat products.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
Turkey Meat Market Key Takeaways
- Current Market Size (2024): USD 12.5 Billion
- CAGR (2025-2033): 4.9%
- Forecast Period: 2025-2033
- There is a rising demand for high-quality, organic, and ethically sourced meat products driven by health consciousness and environmental concerns.
- The plant-based and alternative meat sector is growing exponentially, boosting demand with sustainable and health-conscious alternatives.
- Advances in poultry farming and processing technologies have increased production yields and meat quality in Turkey.
- Certified and labeled premium meat products are gaining popularity among consumers seeking transparency and ethical standards.
- Processed and convenience meat product sectors are expanding alongside food service growth.
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Market Growth Factors
Demand for turkey meat is partly driven by preference for quality and premium products, and increased consumer awareness of health and environmental considerations. In particular, meat without antibiotics, hormones or other additives is increasingly preferred by consumers. Grass-fed beef, free-range chicken and heritage-breed pork have higher prices and emerging demand due to greater consumer knowledge of certification schemes, labeling systems and the sustainability issues relating to production and natural products.
Environmental, animal welfare and health concerns, and the availability of meat alternatives, fuel the growth of the plant-based meat and meat substitutes sector. The report found that 28% of Europeans are eating plant-based food alternatives (including meat substitutes) on a weekly basis from 21% in 2021. According to the report, the soy, pea, and wheat-based products, as well as lab or cultured meat made from animal cells, grow rapidly with heavy investment by new and established food manufacturers in research and development and technological innovation.
Technological advancements in production and processing of poultry are likely to contribute to domestic output in Turkey. According to government statistics, Turkey produced 95 billion eggs in 2017-18, while Turkey produced 114 billion eggs during 2019-20. In the same period, Turkey produced 3.7 to 4.3 million metric tonnes (MMT) of poultry meat as production increased. Yield and quality are increased by breeding, feed efficiency and disease control. Controlled-environment agriculture (CEA), precision agriculture, automation, improved food safety protocols and new techniques in packing and marketing improve production efficiency and allow low prices in the face of increasing demand for meat.
Market Segmentation
- Type:
- Raw
- Processed
The market is segmented by type into raw and processed meat products, capturing both unprocessed and value-added meat forms.
- Product:
- Chicken
- Beef
- Mutton
- Others
Product segmentation includes various animal meats such as chicken, beef, mutton, and other types of meat, reflecting consumer consumption preferences.
- Distribution Channel:
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Online Stores
- Others
Distribution channels include modern retail outlets, specialty shops, online platforms, and other sales avenues catering to consumer purchasing habits.
- Region:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia
The report provides a comprehensive analysis across all major regional markets in Turkey, highlighting geographic-specific demand and growth.
Regional Insights
The report categorizes the Turkey meat market regionally across Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia. Notably, the Marmara region is generally recognized for its significant market presence, although exact market share and CAGR per region are not provided in the source.
Recent Developments & News
In May 2024, Kretschmar Premium Meats & Cheeses—a subsidiary of Smithfield Foods—launched two new deli meat products: Spiced Pineapple Ham and Lemon & Cracked Pepper Turkey Breast. Both are free from gluten and MSG. Concurrently, the company initiated a marketing campaign aligned with the growing consumer preference for “spicy” flavor profiles.
Key Players
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note:
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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