UK Cosmetics and Personal Care Market Overview
Market Size in 2024: USD 13.4 Billion
Market Forecast in 2033: USD 23.2 Billion
Market Growth Rate 2025-2033: 6.24%
The UK cosmetics and personal care market size reached USD 13.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.2 Billion by 2033, exhibiting a growth rate (CAGR) of 6.24% during 2025-2033.
UK Cosmetics and Personal Care Market Trends and Drivers:
The UK cosmetics and personal care market is changing quickly. Customer preferences are changing. Health is now a priority. Also, online technology is transforming business operations. More people want natural, organic, and cruelty-free products. This trend is changing how brands create and market their products worldwide. Brands are changing their products. They’re using botanical ingredients, sustainable packaging, and skin-friendly technology. This appeals to health-conscious customers. Millennials and Gen Z show this change clearly. They link beauty purchases to their moral and environmental values. At the same time, more people see the value of multifunctional products. These items help clients simplify their workouts without losing effectiveness. This trend encourages repeat purchases and boosts brand loyalty. The call for inclusive beauty is growing. Producers are launching wider color ranges and gender-neutral skincare. They also offer personalized regimens for different customer identities. This approach expands the market’s reach and impact.
Digital transformation is crucial for the UK cosmetics and personal care market. It shapes competition and drives change. E-trade platforms are seeing strong engagement. More clients are choosing online shopping. This trend is driven by user reviews, digital try-on tools, and influencer marketing. Social media platforms like Instagram, TikTok, and YouTube are important for finding logos. Viral trends and real-time tutorials are impacting buying choices. Direct-to-patron (DTC) fashions are gaining popularity. They help both legacy manufacturers and start-ups reach audiences directly. This approach builds real relationships and gathers real-time feedback. Retailers are using omnichannel techniques. They blend in-store experiences with digital tools. Examples include augmented reality mirrors, mobile apps, and loyalty programs. These methods boost customer engagement at various access points. These improvements boost income conversions. They change how beauty brands gather data, track behavior, and predict future trends.
In the UK, marketplace growth is driven by self-care, wellbeing, and grooming. These are now key parts of daily life. The male grooming class is booming. There’s a big demand for skincare, beard care, and hygiene products made just for men. Top-class and area of interest segments are capturing the attention of clients. They seek luxurious formulations and tailored studies. The comfort store and grocery channels are important for access. They attract value-driven and impulse buyers. Online retail, however, drives growth through innovation and subscription services. Companies are investing in studies to improve dermatologically tested products. These items target specific skin issues like sensitivity, aging, and damage from pollution. This trend signals a strong and promising growth path in the coming years.
UK Cosmetics and Personal Care Market News
- July 2025: Despite one of the fastest-growing industries in the country, the beauty & personal care sector faces declining exports and employment, with exports down around 6% annually following Brexit-related friction.
- Late 2025: The “lipstick effect” is in full swing, with prestige lip product sales up 16% year-on-year, reaching approximately £80.4 million in H1 2025, as consumers indulge in affordable luxuries during economic uncertainty.
- Recent weeks: The Australian “dupe” brand MCoBeauty launched at Superdrug, offering viral Charlotte Tilbury-style products for under £15, fueling demand in lower-cost prestige alternatives.
- Ongoing 2025: TikTok Shop UK has become the 4th-largest beauty retailer in Britain, with social commerce driving viral trends, discovery commerce, and rapid growth among DTC and indie brands.
- 2025: Regulators are cracking down on unsafe procedures in the aesthetics sector. Reports highlighted dangerous, underregulated cosmetic injections sold in public settings, sparking calls for national licensing and tighter enforcement.
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UK Cosmetics and Personal Care Market Industry Segmentation:
Product Type Insights:
- Personal Care Products
- Hair Care Products
- Shampoo
- Conditioner
- Others
- Skin Care Products
- Facial Care Products
- Body Care Products
- Lip Care Products
- Bath and Shower
- Shower Gels
- Soaps
- Others
- Oral Care
- Toothbrushes
- Toothpaste
- Mouthwashes and Rinses
- Others
- Men’s Grooming Products
- Deodorants and Antiperspirants
- Hair Care Products
- Cosmetics/Make-up Products
- Facial Cosmetics
- Eye Cosmetic Products
- Lip and Nail Make-up Products
- Hair Styling and Coloring Products
Distribution Channel Insights:
- Specialist Stores
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Channels
- Others
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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