UK Online Classifieds Market Overview
​Market Size in 2024: USD 4.16 Billion
​Market Forecast in 2033: USD 29.21 Billion
Market Growth Rate 2025-2033: 24.19%
The UK online classifieds market size reached USD 4.16 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.21 Billion by 2033, exhibiting a growth rate (CAGR) of 24.19% during 2025-2033.
UK Online Classifieds Market Trends and Drivers:
The UK online classifieds market is growing. Digital changes are changing how people shop and how businesses connect. More people are turning to online classifieds. They find these systems cost-effective and easy to use. This trend spans different age groups and backgrounds. More consumers are using these systems to buy and sell second-hand goods. They can list items or promote sales without traditional marketing costs. Mobile-first use is growing.
As a result, these systems are now more user-friendly and responsive. They meet the demand for quick, on-the-go access. As virtual inclusivity grows, online classifieds are changing. They’re not just for people now; small businesses can use them too. They offer high visibility without a big cost. The UK’s advanced virtual environment is enhancing user experience. This is backed by increasing trust in online transactions and digital payments.
The UK online classifieds market is growing. Two main reasons drive this growth: more devices are connecting to the internet, and phone use is on the rise. The second-hand financial system is thriving. This growth comes from embracing sustainability, smart finances, and mindful consumption. Online classifieds are seeing more engagement, especially from eco-conscious and budget-sensitive consumers.
Car listings, real estate ads, job portals, and service classifieds are all booming. They provide personalized reviews. This helps customers find what they need and make decisions easily. Better person verification tools and improved ad moderation are boosting platform trust. This trust is key for keeping users and building loyalty. Strategic partnerships, data-driven marketing, and AI optimizations boost performance metrics in classified ads.
In the United Kingdom, marketplace gamers are seizing local trends. Trends are changing. There is a rise in the gig economy. More people are seeking flexible work options. Urban mobility is also shifting. The demand for local marketing is rising. Hyper-focused listings help customers reach specific geographic or demographic groups more easily.
Improvements in app layout and in-app charging are enhancing the user experience. They also open up new ways for platforms to make money. New rules on readability and privacy are boosting customer trust in digital classifieds. It’s growing through more emblem collaborations and diversifying its categories. This growth relies on strong transactional performance and wide network connectivity.
UK Online Classifieds Market News
July 2025: Specialist classified advertising across the UK grew by approximately 4% in 2025, following a 7% increase in 2024, driven by vertical-specific platforms and network effects in major categories like jobs, property, and automotive.
June 2025: Platforms like Rightmove experienced strong momentum users spent 1 billion more minutes browsing properties in 2024 (up 6% YoY), as the real estate market recovered and new services like rental and commercial listings grew revenue by 27%.
May 2025: OnBuy acquired the rights to the historic British retail brand Comet, announcing plans to relaunch it in summer 2025 as a digital-first consumer electronics marketplace, with over £10 million in planned investment
April 2025: Cazoo relaunched under new ownership (MOTORS/O3 Industries) with an upgraded mobile app and repositioned as a dealer-focused automotive classifieds platform, aiming to challenge Auto Trader’s dominance in the UK used car market
February 2025: Recruitment classified listings surged month-on-month, with job adverts rising approximately 10% in February 2025 compared to February 2024, signaling stronger demand in the UK jobs classifieds space
October 2024: The agricultural and second-hand goods sectors saw increased adoption of digital classifieds platforms, reflecting consumer preference for cost-effective and sustainable solutions
August 2024: The UK online classifieds market reached a size of USD 4.16 billion in 2024, with forecasts projecting growth to USD 29.21 billion by 2033 (CAGR ~24.2%) due to mobile usage, second‑hand economy trends, and increasing adoption across multiple verticals
For an in-depth analysis, you can refer sample copy of the report:
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UK Online Classifieds Market Industry Segmentation:
Type Insights:
- Website
- Mobile
- Social Media
- Search Engine Marketing
- Banner
- Others
Advertisement Type Insights:
- Normal
- Featured
Application Insights:
- Real Estate
- Pets
- Automotive
- Others
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Ask Our Expert & Browse Full Report with TOC & List of Figure:
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Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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