Market Overview
The United Kingdom Quick Service Restaurant Market reached a size of USD 32.1 Billion in 2024 and is projected to grow to USD 54.3 Billion by 2033. The market is expected to expand at a CAGR of 5.42% during the forecast period of 2025-2033. Growth drivers include changing consumer lifestyles, rapid technological integration, rising health and wellness awareness, innovative menu offerings, and the growth of third-party delivery services.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
United Kingdom Quick Service Restaurant Market Key Takeaways
- The market size was valued at USD 32.1 Billion in 2024.
- The market is forecast to grow to USD 54.3 Billion by 2033.
- The CAGR during 2025-2033 is expected to be 5.42%.
- About 41% of employees face significant workload increases, driving demand for quick meals.
- Technological advancements such as mobile apps, online ordering, and digital payments are key growth factors.
- Rising health consciousness has led QSRs to offer healthier menu options including salads and grilled items.
- Urbanization and dual-income households boost QSR accessibility and demand.
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Market Growth Factors
Changing Consumer Lifestyle and Rising Need for Convenience
Consumer lifestyles are changing, and this impacts the market. There’s also a rising demand for convenience. 41% of employees say their workload has increased significantly, according to the UK Workforce Hopes and Fears Survey 2024. This results in increased demand for quick and accessible meal options. Urbanization and more dual-income households make it easier to access QSRs. This helps consumers grab meals quickly during breaks.
Rapid Technological Advancements and Digital Integration
Technological integration has changed the QSR industry in the UK. Key factors include mobile apps, online ordering, digital payments, and social media marketing. For instance, McDonald’s uses self-ordering screens. These screens show products based on vehicle type and weather. This boosts customer engagement.
Rising Focus on Health and Wellness Trends
Health awareness among consumers is shaping QSR menus. With obesity rates at 64.0% of adults in England from 2022 to 2023, more nutritious options are in demand. QSRs now offer salads, wraps, and grilled items alongside traditional dishes. This change meets consumers’ desire for healthier meals.
Market Segmentation
Cuisine Insights:
- Bakeries: The QSR market includes bakery items as part of its diversified cuisine offerings.
- Burger: Burgers remain a significant segment within the market.
- Ice Cream: Ice cream is recognized as a key cuisine category.
- Meat-based Cuisines: Diverse meat-based cuisines contribute to market variety.
- Pizza: Pizza is included among the popular offerings.
- Others: Other cuisines contribute to the breadth of market offerings.
Outlet Insights:
- Chained Outlets: Chains form a substantial part of the QSR market structure.
- Independent Outlets: Independent QSRs also contribute notably.
Location Insights:
- Leisure: Locations serving leisure purposes are key outlets.
- Lodging: Lodging locations are part of the market scope.
- Retail: Retail locations contribute to market presence.
- Standalone: Standalone outlets represent an important market segment.
- Travel: Travel locations are included in the market analysis.
Regional Insights
The report analyzes major regional markets including London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others. London and South East are typically considered significant due to dense urbanization, which aligns with the overall demand drivers linked to urban consumer lifestyles and convenience. Specific market share or CAGR statistics by region are not provided.
Recent Developments & News
- In April 2024, McDonald’s UK launched its “A little more Mmm” campaign, refreshing key beef menu items such as the Big Mac, Quarter Pounder with Cheese, and Double Cheeseburger. The campaign rolled out across multiple media platforms including TV, cinema, social media, and digital.
- In February 2023, Five Guys Enterprises, LLC opened new restaurants in Queensway and Bridgend, boasting over 250,000 burger customization options and more than a thousand milkshake variations.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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