Vietnam Ice Cream Market Size, Share, Growth, Trends and Forecast 2025-2033

Vietnam Ice Cream Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 392.3 Million

Market Forecast in 2033: USD 498.9 Million

Market Growth Rate (2025-33): 2.4%

The Vietnam ice cream market size reached USD 392.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 498.9 Million by 2033, exhibiting a growth rate (CAGR) of 2.4% during 2025-2033. The market is experiencing steady growth driven by the growing demand for indulgent and convenient desserts, increasing availability of low-fat, low-sugar, and dairy-free options with natural ingredients and fruits, and rising demand for premium ice cream variants.

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Vietnam Ice Cream Market Trends and Drivers:

The overall ice cream market in Vietnam is shifting, from cheaper, sweet products to premium and healthy products. An expanding middle class in Vietnam, along with rising incomes and greater health-consciousness among consumers, is contributing to increased demand for premium, healthy, and more advanced ice cream products. In addition to indulgence, the trend in new product development has been towards high functionality premium quality and artisanal products. As a result, manufacturers have moved quickly to produce gelato-style or super-premium products using clean labels, natural colorants, fruit purées and other premium ingredients with lower sugar and additives content to provide alternatives to ice cream. The most important trends have been driven by the plant-based boom, and coconut milk-based ice creams specifically, with strong appeal amongst the lactose-intolerant, flexitarian and vegan. We are seeing this with functional value-added components such as collagen for skin health, proteins for exercise enthusiasts and prebiotic fibers for gut health. The transformation of an everyday commodity into an upscale health and wellness snack has created new higher margin segments, and existing brands must reformulate their core products to cater to increasingly health conscious urban consumers, who see ice cream as a component of a modern healthy diet.

Distribution in Vietnam is undergoing change in light of the country’s digital revolution, with e-commerce and instant delivery services emerging as important avenues for ice cream sales. The rapid spread of smartphones and acceptance of app-based commerce have rendered the customary reliance of ice cream sales on supermarkets’ freezer sections virtually obsolete. Consumers demand access to an endless catalog of global and local brands online, and delivery to their homes in minutes. The only way to meet this demand is for ice cream manufacturers to partner with large delivery platforms and develop hyper-efficient last mile cold chain logistics. The digital shelf allows brands to easily tell their story, launch limited-edition flavors, activate influencer marketing campaigns, and collect real-time data on the consumer purchase adventure and feedback for innovation. The segment is not simply seen as an alternative distribution channel, but as a means of expanding the total addressable market which includes consumers living in second-tier cities as well as suburban areas with few luxury retailers. Digital is creating a growing market where logistics and discovery are becoming the competitive edge.

The modern marketplace reflects a general trend towards using local ingredients with adventurous, fusion flavor profiles that the Vietnamese market enjoys. Although international flavors are still popular, a sense of novelty with the use of local ingredients and national pride have been important factors in the diversification of sauces and condiments as responding to consumer demand for the familiar within. Manufacturers are rapidly developing new products through producing flavors of indigenous fruits such as dragon fruit, mango and rambutan, and customary Vietnamese dessert ingredients such as black sesame, sticky rice (xôi) and coffee (cà phê sữa đá). This “glocalization” involves using global artisanal production methods and indigenous flavors. It does not use expensive imported ingredients. This makes supply chains more resilient. This increases producers’ profit margins. It is additionally attuned to the adventurous palate of the local consumer who seeks to exploit ice cream as a kitchen laboratory, a situation that is driving local brands with an understanding of the local palate as well as multinational corporations to innovate flavor at the market level. The resulting market is a more diversely populated competitive space, without losing connection to customary Vietnamese food culture.

Vietnam Ice Cream Market Industry Segmentation:

Flavor Insights:

• Vanilla
• Chocolate
• Fruit
• Others

Category Insights:

• Impulse Ice Cream
• Take-Home Ice Cream
• Artisanal Ice Cream

Product Insights:

• Cup
• Stick
• Cone
• Brick
• Tub
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Ice Cream Parlors
• Online Stores
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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