The Vietnam savory snacks market size reached USD 593.07 Million in 2025. It is expected to grow to USD 850.70 Million by 2034, exhibiting a CAGR of 4.09% during the forecast period of 2026-2034. Growth is driven by rising disposable incomes, rapid urban developments, increasing demand for convenient snack options, and the growing health-conscious consumer base seeking functional and premium snacks. Social media platforms also influence consumer preferences and innovation in the market.
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
Vietnam Savory Snacks Market Key Takeaways
- Current Market Size: USD 593.07 Million in 2025
- CAGR: 4.09% for 2026-2034
- Forecast Period: 2026-2034
- Rapid urban developments and hectic lifestyles are shifting consumer behavior towards convenient, ready-to-eat savory snacks that fit busy schedules.
- Younger demographics are driving demand for novelty, variety, and strong global flavors in savory snacks, including spicy and fusion styles.
- Health and wellness awareness is advancing reformulation and demand for snacks with natural ingredients, low-fat, baked, or low-sodium options.
- Distribution expansion through supermarkets, specialty stores, online stores, and convenience stores is supporting market growth.
- Social media marketing and food-sharing culture among younger consumers are enhancing snacking experiences and variety.
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Market Growth Factors
Urban/convenient lifestyles and busy lifestyles are expected to drive growth in savory snacks in Vietnam. As the urban population increases and working hours increase, consumers increasingly desire ready-to-eat products that require minimal preparation time for consumption. The emergence of new store formats such as convenience stores, and expanded delivery systems, especially on the internet, deliver more palatable product forms to the consumer. The use of convenient and portable packages is specifically important for urban youth whose snack foods need to provide dense energy in a transportable and palatable form. This has resulted in increased demand for urban salty snacks.
The under-30 demographic has generated market growth through demand of new flavors and increased experimentation. Vietnamese youth often taste international food trends during travel using social media while finding international food brands. Consumers with a liking for spicy snacks, cheese-based snacks, and fusion snacks define the flavored snack group. They snack socially for self-expression. The flavored snack group responds to packaging trends and marketing communications that target Gen Z and millennials. People in this culture become willing to try many different snack foods.
Due to consumers’ rejection of fried snack foods and salty snack foods, health and wellness trends change the market. Consumers who are more health-conscious seek snacks created of natural ingredients, whole grains, and vegetables like seaweed, beans, rice, and locally sourced vegetables. Low fat, baked and low sodium products are attracting middle-class urban consumers in consideration of living a healthier lifestyle. Brands are reformulating products by adding clean label claims, health benefits or functional claims and indigenous ingredients to healthier or baked snack variants. Growth is expected to be particularly driven by the health-oriented snacking segment.
Market Segmentation
Product Insights:
- Potato Chips
- Extruded Snacks
- Nuts and Seeds
- Popcorn
- Meat Snacks
- Others
These categories encompass the broad range of savory snacks analyzed, reflecting diverse consumer preferences.
Category Insights:
- Baked
- Fried
- Others
The market is segmented by processing methods, with baked and fried snacks being primary categories.
Distribution Channel Insights:
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Stores
- Convenience Stores
- Others
These channels represent the key platforms through which savory snacks are marketed and sold to consumers.
Sales Insights:
- Retail Sector
- Foodservice Sector
The report covers sales across retail environments and foodservice establishments.
Regional Insights
The report covers major regional markets in Vietnam including Northern Vietnam, Central Vietnam, and Southern Vietnam. While specific market shares and growth rates are not detailed, these regions are comprehensively analyzed to provide regional market perspectives.
Recent Developments & News
In August 2024, PepsiCo Foods Vietnam announced the launch of a $90 million snack manufacturing plant in Ha Nam province. The facility, covering 80,000 square meters, is expected to produce over 20,000 tonnes of snack products and create more than 1,000 local jobs, underlining significant investment in Vietnam’s savory snacks sector.
Key Players
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note:
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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