The Party Supplies Market was valued at USD 15.2 Billion in 2024 and is expected to reach USD 27.0 Billion by 2033. The market is forecast to grow at a CAGR of 6.6% from 2025 to 2033. Growth is driven by the rising popularity of social and themed parties, increasing online shopping adoption, and the influential role of social media platforms.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Party Supplies Market Key Takeaways
- The party supplies market size was USD 15.2 Billion in 2024.
- The market is expected to grow at a CAGR of 6.6% during 2025-2033.
- Forecasted market size for 2033 is USD 27.0 Billion.
- Social parties, themed events, and corporate functions are key growth drivers.
- Online shopping facilitates convenient, extensive product availability globally.
- Demand for personalized, sustainable, and eco-friendly products is rising.
- North America holds the largest regional market share at 30.9%.
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Market Growth Factors
The global party supplies market growth is propelled by the increasing popularity of social celebrations and themed parties such as birthdays, weddings, baby showers, and festivals. For instance, destination weddings have increased from 18% in 2022 to 26% in 2024, indicating escalating demand for party decorations, tableware, and themed accessories. Corporate events and product launches further drive professional-standard party supply demand.
The rise in online shopping is revolutionizing the party supplies industry, with over 33% of the global population purchasing items online. The sector benefits from a USD 6.8 trillion online retail market expected to reach USD 8 trillion by 2027. Internet platforms enable consumers to easily access personalized, premium, and thematic party supplies with conveniences like price comparison, review reading, and doorstep delivery.
Social media exerts a powerful influence on the party supplies market trends and consumer preferences. In the US, influencer marketing expenditure is predicted to reach USD 7.14 billion in 2024, up 15.9% year-over-year. Platforms like Instagram, Pinterest, and TikTok are primary sources of inspiration for fashionable and themed party decoration, driving demand for Instagram-friendly, visually appealing products. Viral challenges and influencer partnerships intensify consumer engagement and market growth.
Market Segmentation
Analysis by Product Type:
- Balloons: Lead the segment with 11.7% market share in 2024. Demand is driven by themed party decorations including foil, latex, LED, and biodegradable balloons. Balloon customization and delivery services support market growth.
Analysis by Application:
- Domestic Use: Dominates the market with 71.8% share in 2024 due to rising home celebrations like birthdays, anniversaries, baby showers, and holidays. Demand is fueled by DIY party planning, social media inspiration, and the availability of party kits.
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets: Hold 26.0% market share in 2024, offering comprehensive party product selections and attracting cost-conscious buyers with bulk discounts. These channels provide convenience for impromptu party shopping.
Regional Insights
North America dominates the party supplies market, accounting for 30.9% share in 2024. This leadership stems from high disposable incomes, a strong culture of social parties and theme parties, extensive retail networks including supermarkets, specialty stores, and online platforms, and heavy social media influence. Demand for customized and eco-friendly products further fuels growth.
Recent Developments & News
In October 2024, Duff Goldman and Hallmark collaborated to release a limited party supply collection enhancing festive celebrations. Also in October 2024, Instacart and Party City partnered for same-day delivery of party supplies from over 700 stores in North America, enhancing event preparation convenience. May 2024 featured a Community Go-Bag Party organized by Nevada County OES and United Way of Nevada County, merging emergency preparedness with party supplies. In March 2024, Michaels launched a “Birthday Parties” category nationwide in the U.S. to foster creative, stress-free celebrations for children aged 4-13.
Key Players
- American Greetings Corporation
- Betallic, LLC
- Creating converting
- Meri Meri
- OTC Direct, Inc.
- PartyDeco
- Shindigz
- Shutterfly, Inc.
- The Beistle Company
- Unique Industries Inc.
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