Europe Peanut Butter Market Overview
Market Size in 2024: USD 1.2 Billion
Market Forecast in 2033: USD 1.7 Billion
Market Growth Rate: 4.13% (2025-2033)
According to the latest report by IMARC Group, the Europe peanut butter market size was valued at USD 1.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1.7 Billion by 2033, exhibiting a CAGR of 4.13% from 2025-2033.
Europe Peanut Butter Industry Trends and Drivers:
The Europe Peanut Butter Market is expanding significantly mostly driven by changing consumer preferences for healthier and more practical food choices. As people become more health-conscious, they are deliberately looking for foods that provide nutritional advantages without sacrificing flavor. Rapidly becoming a favorite among consumers, peanut butter is noted for its high levels of protein, beneficial fats, and vital nutrients. Among people switching to plant-based diets, this rising demand is especially evident since peanut butter is frequently viewed as a great source of plant-based protein. Furthermore fueling market growth, consumers are choosing organic, unsweetened, natural peanut butter varieties more and more as they come to realize the need of nutritional balance. As these preferences change, producers are taking advantage of the chance to provide items that meet these health-driven needs.
Driving the rise of the peanut butter business all across Europe is the convenience element. Consumers are searching for quick, healthy snacks that are simple to keep and eat as hectic lifestyles become the standard. For people on the go, peanut butter is ideal since it provides a simple-to-prepare, long-lasting snack choice. Especially among younger generations, the increase in snacking is driving the demand for easy, ready-to-eat items. Moreover, peanut butter’s adaptability in several forms—whether spread on bread, added into smoothies, or utilized in cooking—increases its attraction across several consumer groups. Further fueling demand for peanut butter is the expansion of e-commerce sites that is also making it more available to customers.
Aside from changing consumer preferences, the market is profiting from a growing demand for plant-based food substitutes. Peanut butter is becoming popular as a cheap and nutritious option as more people hunt for sustainable, non-animal protein sources. This change is especially clear in nations where plant-based diets are growing more common. Peanut butter is ideally substituted for animal-based protein sources given the increasing popularity of plant-based diets both for health and environmental reasons. Together with these trends, distribution channels are growing as supermarkets, hypermarkets, health food shops, and online sites make it simpler for consumers to get a range of peanut butter goods. Together with the increasing knowledge of the nutritional advantages of peanut butter, the ongoing growth of these distribution channels is projected to drive the Europe Peanut Butter Market towards steady expansion and innovation in the following years.
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Europe Peanut Butter Industry Segmentation:
The report has segmented the market into the following categories:
Analysis by Product Type:
- Crunchy Peanut Butter
- Smooth Peanut Butter
- Others
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Country Analysis:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Latest News and Developments:
- 6 November 2024: KP Snacks has acquired Whole Earth Foods Limited from the Ecotone group, in order to expand their healthier product range and complementing their portfolio of iconic snack brands. Whole Earth brand, including Nut Butters and Soft Drinks ranges, has achieved fivefold sales returns and become the No.1 peanut butter brand in the UK, with impressive growth across organic peanut butter in key European markets.
- 2023: The American Peanut Council was in favor of the expansion of Skippy peanut butter in Europe by financing the creation of 800 temporary display units in Germany to enhance sales and promote the product. The display units featuring the APC logo and slogan were very successful in drawing consumer interest in the store, enhancing visibility, and prompting impulse buys.
- 1 November 2024: ManiLife is putting £1m into a new production plant, indicating its swift expansion as the UK’s quickest-growing peanut butter brand. The newly constructed factory in Shirebrook, Derbyshire will be able to store six billion peanuts, facilitating effective distribution and aiding small-batch production.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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