The global Green coffee market size reached USD 38.3 Billion in 2024 and is projected to grow to USD 52.7 Billion by 2033, with a CAGR of 3.62% during 2025-2033. This growth is driven by increasing coffee consumption, expansion of e-commerce channels, and the rising specialty coffee industry, which emphasizes premium, sustainable, and unique coffee products.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Green Coffee Market Key Takeaways
- Current Market Size: USD 38.3 Billion in 2024
- CAGR: 3.62% from 2025 to 2033
- Forecast Period: 2025-2033
- Rising demand for premium green coffee beans and a shift towards specialty and gourmet coffee are major market growth drivers.
- Supply chain benefits due to favorable climate conditions and investments in coffee farming in countries like Brazil, Colombia, and Ethiopia.
- Growth of the e-commerce sector facilitates direct trade, price transparency, and equitable payments to farmers, expanding market reach.
- Increasing consumer preference for specialty coffee, with nearly 48% of U.S. coffee cups perceived as specialty coffee, propelling market demand.
- Retail channels, especially hypermarkets and supermarkets, dominate distribution due to convenience, pricing, and variety.
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Market Growth Factors
The green coffee market is largely influenced by the rising demand for premium-quality green coffee beans, driven by changing consumer tastes favoring specialty and gourmet coffee varieties. There is a notable surge in the popularity of single-origin and micro-lot green coffee beans that provide distinctive flavor profiles and product traceability. These preferences fuel market growth as consumers seek unique and high-quality coffee experiences.
Ideal climatic conditions and increased investments in coffee cultivation have positively impacted production capacity, especially in key producing countries such as Brazil, Colombia, and Ethiopia. This development supports the supply chain and contributes to meeting the growing global demand. Furthermore, the expanding cultivation of specialty green coffee in regions like East Africa and Central America enhances market diversification.
The rapid expansion of the e-commerce sector also accelerates market growth by enabling direct interactions between buyers and producers. With the global e-commerce market valued at US$ 21.1 Trillion in 2023 and projected to reach US$ 183.8 Trillion by 2032 at a CAGR of 27.16%, online marketplaces offer superior quality green coffee beans, price transparency, and fair compensation for farmers. These platforms provide convenience and broaden consumer bases, driving green coffee market expansion further.
Market Segmentation
Breakup by Type:
- Arabica
- Robusta
Arabica is the largest segment, prized for its smooth taste with sweet and acidic notes. Robustas have higher caffeine content and strong, rich flavors often used in espresso blends.
Breakup by Product:
- Roasted Coffee
- Instant/Soluble Coffee
- Green Coffee Bean Extract
Roasted coffee holds the largest market share, appealing to diverse consumers including home roasters and coffee shops. Imports and usage vary regionally, with soluble coffee imports rising notably.
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets
- Departmental Stores
- Specialty Stores
- Online
- Others
Hypermarkets and supermarkets lead the distribution channel segment by offering convenience, variety, competitive pricing, and promotional activities to a broad customer base.
Breakup by End User:
- Retail
- Coffee cafes
- Others
Retail dominates the end-user segment, driven by at-home coffee consumption trends, specialty coffee culture, and growing demand for artisanal coffee experiences.
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Europe is the largest regional market, supported by a rich coffee culture and widespread consumption of specialty and premium coffee varieties, with the European Union accounting for 74.1% of coffee consumption within Europe.
Regional Insights
Europe leads the global green coffee market, accounting for the largest regional share due to its strong café culture and preference for specialty coffee. Countries such as Germany, Italy, and France are prominent consumers. The European Union held 74.1% of coffee consumption within Europe (2022-2023), with unroasted green coffee beans making up approximately 90% of EU imports. Brazil leads EU suppliers with 32%, followed by Vietnam (26%), Uganda (7%), and Honduras (6%). Rising incomes and demand for sustainable products further boost market growth.
Recent Developments & News
- March 2023: Primavera Green Coffee received the 2023 Specialty Coffee Association Sustainability Award, recognizing ten years of sustainability commitment.
- November 2023: Root Capital announced a partnership between Green Mountain Coffee Roasters and actor Kevin Costner to launch the Horizon Blend coffee line, with Root Capital receiving a $100,000 donation from Green Mountain Coffee Roasters.
Key Players
- Atlantica Coffee (Montesanto Tavares Group)
- Belco S.A.
- Golden Bean Trade
- Merchants of Green Coffee
- Neumann Kaffee Gruppe
- Nordic Approach AS
- The Bean Coffee Company
- The Green Coffee Brazil (Group MAGNUS BRAZIL)
- WSCafe
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